Technology Utilization Representative

Caterpillar; Cary (NC); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Company vehicle stipend

Cell phone stipend

50% travel

Job summary

Caterpillar in North Carolina is seeking a Construction Technology Utilization Representative to lead adoption and use of Caterpillar’s technology solutions across the region. This field role requires strong technical credibility, product knowledge, and the ability to influence dealers and customers through complex conversations that drive measurable productivity and safety.

You'll promote products like Cat Grade, Payload, Cat Command, Detect, and VisionLink, providing onboarding, training, and

Qualifications

• Customer-focused with ability to translate needs into technology solutions.
• Strong analytical and decision-making skills for data-informed choices.
• Proven negotiating capabilities to drive win-win outcomes.
• Relationship management to build dealer and customer trust.
• Experience in growing or supporting construction technology portfolios.
• Technical aptitude with knowledge of Caterpillar CI technologies.

Responsibilities

• Grow adoption of productivity and safety tech solutions aligned with growth targets.
• Increase VisionLink activations and ensure technology-enabled machines are used.
• Onboard, train, and support customers to improve productivity and safety.
• Build trusted dealer/customer relationships and drive long-term retention.

Skills

Customer Focus

Decision Making

Negotiation

Relationship Management

Business Development

Value Selling

Job description

Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Summary

As a Construction Technology Utilization Representative, you will lead adoption, activation, and utilization of Caterpillar’s construction technology solutions across the given region. This customer-facing field role requires strong technical credibility, deep product knowledge, and the ability to influence dealers and customers through complex discussions that drive measurable productivity, safety, and business outcomes.

The CI Technology Portfolio includes solutions such as Cat Grade, Payload, Cat Command, Detect, and VisionLink and other productivity- and safety-enabled technologies.

What You Will Do (Job Duties)

• Grow adoption of Caterpillar productivity and safety technology solutions in alignment with Technology Growth targets and future business priorities.
• Increase VisionLink Productivity and Safety activations, ensuring technology-enabled machines are activated, retained, and delivering measurable customer value.
• Drive customer technology utilization through effective onboarding, training, and ongoing support that improves productivity and safety outcomes.
• Build trusted dealer and customer relationships while challenging the status quo to strengthen adoption, satisfaction, and long‑term retention.

What You Will Have (Core Skills)

Customer Focus

Understands customer needs, gathers feedback, and translates insights into practical technology solutions that improve satisfaction and business outcomes.

Decision Making and Critical Thinking

Analyzes information, evaluates risks and trade-offs, and uses sound judgement to make productive, data-informed decisions.

Negotiating

Leads constructive, collaborative discussions focused on win‑win outcomes, issue resolution, and productive dealer and customer relationships.

Relationship Management

Builds trust with customers, dealers, and internal partners by responding promptly, monitoring satisfaction, and helping resolve critical issues.

Business Development

Identifies market opportunities, understands customer segments, and supports growth of Caterpillar technology solutions.

Value Selling

Connects technology solutions to measurable customer value by quantifying productivity, safety, cost, and business benefits.

Top Candidates Will Have

• Customer-facing experience in the construction industry.
• Experience growing or supporting new and expanding construction technology portfolios with dealers and customers.
• Proven ability to work independently, influence without authority, and navigate complex dealer and customer discussions in fast‑paced, ambiguous environments.
• Strong customer focus with the ability to connect dealer needs, customer outcomes, and Caterpillar strategy.
• Working knowledge of value selling and the ability to translate technology solutions into measurable productivity, safety, and business benefits.
• Solid technical aptitude with working knowledge of Caterpillar products, construction applications, and CI technology solutions.
• Strong leadership presence, organization, analytical, and communication skills.
• Ability and willingness to travel 50% or more.

Additional Information

• Position located in North Carolina.
• Domestic relocation assistance is available.
• Travel of 50% or more within the assigned territory is required.
• A company vehicle and cell phone stipend are provided.
• The territory includes four Caterpillar dealers.

Summary Pay Range:

$128,470.00 - $192,710.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part‑time employees

Posting Dates:

November 3, 2026 - November 11, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.