Technical Solution Architect, Marketing & Communications

Empower; United States; On-site; USD 114,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) with company match

Tuition reimbursement

Paid time off

Job summary

Empower is seeking a Marketing Technology Solution Architect to lead end-to-end architecture for digital marketing capabilities. The role focuses on scalable, secure, and compliant designs across websites, content, CRM, and campaign platforms, with emphasis on real-time signals and personalization.

The ideal candidate brings extensive AWS experience, strong leadership in architecture decisions, and a deep understanding of marketing tech, customer journeys, and consent management.

Qualifications

• 7+ years designing and delivering enterprise digital, data, or customer-facing technology solutions, including 3+ years leading solution architecture or equivalent ownership.
• Production AWS architecture experience using services such as Lambda, API Gateway, EventBridge, SQS/SNS, MSK or Kinesis, and more.
• Strong distributed-systems and data-architecture fundamentals including APIs, event streaming, data modeling, and observability.
• Working knowledge of marketing and communications concepts such as customer journeys, segmentation, and personalization.

Responsibilities

• Translate business outcomes into capability maps, current- and target-state architectures, transition states, and delivery increments.
• Design end-to-end architectures spanning websites, content management, CRM and campaign platforms, and identity and consent management.
• Establish domain, data, event, and API boundaries that support reusable customer profiles, segmentation, decisioning, activation, attribution, and measurement while protecting privacy.
• Create and maintain architecture artifacts such as maps, diagrams, data flows, and architecture decision records.
• Ensure solutions address security, privacy, accessibility, observability, resiliency, and operational supportability.
• Lead architecture from discovery through implementation by facilitating design reviews and guiding delivery teams.

Skills

AWS architecture

Solution architecture

Cloud computing

Security & privacy

Marketing tech knowledge

Cross-team leadership

Identity & consent management

Tools

AWS

CI/CD

Job description

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.

The Marketing Technology Solution Architect owns solution architecture direction for the capabilities that attract, inform, engage, and serve customers. The role translates business and customer-experience goals into target-state architectures, investment roadmaps, and practical design decisions aligned with enterprise standards.

The architect designs cohesive solutions across digital experience and content, customer identity and profile, consent and preferences, campaign and journey orchestration, messaging channels, personalization, analytics, and measurement. The role emphasizes architecture strategy, end-to-end solution design that assure scalability, security, resiliency and durability.

The ideal candidate has practical Amazon Web Services (AWS) architecture skills with experience applying cloud technology to marketing and communications use cases, like real-time customer signals, audience decisioning, recommendations or next-best actions, dynamic content, journey activation, and closed-loop measurement.

What You Will Do

• Translate business outcomes into capability maps, current- and target-state architectures, transition states, and delivery increments.
• Design end-to-end architectures spanning websites and mobile experiences, content management, CRM and campaign platforms, customer data and identity, consent and preferences, journey orchestration, messaging channels, personalization, analytics, and enterprise systems.
• Establish clear domain, data, event, and API boundaries that support reusable customer profiles, segmentation, decisioning, activation, attribution, and measurement while protecting privacy and consent.
• Create and maintain architecture artifacts such as capability maps, context and container diagrams, data flows, sequence diagrams, nonfunctional requirements, architecture decision records, and option assessments.
• Ensure solutions address security, privacy, accessibility, observability, resiliency, disaster recovery, performance, and operational supportability.
• Lead architecture from discovery through implementation by facilitating design reviews, resolving cross-team decisions, identifying architectural risks, and providing guardrails to delivery teams without becoming the day-to-day system operator.
• Evaluate platforms, vendor capabilities, integration approaches, and buy-versus-build options, contribute to architecture governance, and mentor engineers and architects in sound design practices.

What You Will Bring

• 7+ years designing and delivering enterprise digital, data, or customer-facing technology solutions, including 3+ years leading solution architecture or equivalent architecture decision ownership.
• Demonstrated experience taking an ambiguous business objective through target-state design and production delivery. Candidates should be able to explain the business goal, architecture choices, constraints, personal contribution, and measurable outcome of at least one example.
• Production Amazon Web Services (AWS) architecture experience using a relevant subset of services such as Lambda or containers, API Gateway, EventBridge, SQS/SNS, MSK or Kinesis, Step Functions, S3, DynamoDB or relational databases, CloudFront, IAM/KMS, and CloudWatch. Depth and sound tradeoffs matter more than matching every service.
• Strong distributed-systems and data-architecture fundamentals, including APIs, asynchronous messaging, event streaming, idempotency, retry and replay, data modeling, identity, privacy and consent controls, and observability.
• Working knowledge of marketing and communications concepts such as customer journeys, segmentation, campaign activation, personalization, content delivery, event instrumentation, consent and preference management, and performance measurement.
• Ability to produce clear architecture artifacts and communicate options, risks, and tradeoffs to both business and engineering stakeholders while leading through influence.

What Will Set You Apart

• Architecture experience with one or more MarTech capabilities or platforms, such as Salesforce Marketing Cloud or CRM, Adobe Experience Cloud, Braze, Twilio, customer data platforms, experimentation tools, tag management, or CMS/DXP products. Exact vendor certifications are not required.
• Experience designing cross-channel engagement across email, SMS, push, web, mobile, or direct communications, including identity, consent, preference, deliverability, and customer-experience considerations.
• Experience with customer-data architecture, digital analytics, experimentation, attribution, or measurement pipelines used to improve marketing decisions and outcomes.
• Experience in financial services or another regulated environment where customer data, privacy, auditability, and operational resilience are important.
• AWS certification or equivalent demonstrated knowledge of AWS architecture, infrastructure as code, CI/CD, security controls, and cost-aware cloud design.

This job operates in a professional office environment.

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description. You may be required perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

What We Offer You

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

$114,000.00 - $165,300.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer

• Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.