Technical SEO Specialist

Floowi, Inc.; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary in USD

Remote-first flexibility

Monthly flexible benefits budget

PTO and paid U.S. holidays

Job summary

Floowi, Inc. is seeking a Technical SEO Specialist to lead technical SEO across WordPress sites for our LATAM-focused client base. You will implement canonical structures, optimize on-page signals, and oversee backlink growth in collaboration with web development teams.

The role evolves toward team leadership as you design A/B tests and CRO programs, work with Cloudflare configurations, and drive performance improvements while operating remotely within LATAM.

Qualifications

• Proven expertise in technical SEO including canonical structures and on-page optimization.
• Experience with backlink strategy and outreach.
• Familiarity with A/B testing and CRO methodologies.
• Hands-on WordPress and Cloudflare configurations.
• Ability to work independently with web development teams.

Responsibilities

• Conduct hands-on technical SEO implementation across WordPress sites.
• Develop and execute backlink strategy to support organic growth.
• Design and oversee A/B testing and CRO initiatives.
• Collaborate with UI and development teams to integrate SEO into workflows.
• Evaluate site health and communicate status updates.

Skills

Technical SEO

Canonical structures

On-page optimization

Backlink strategy

A/B testing

Conversion rate optimization

WordPress

Cloudflare

Independent work

AI content optimization

Tools

WordPress

Cloudflare

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

About our Client

The client is a legal services firm providing a range of legal expertise including personal injury, employment, business, real estate, and civil litigation across multiple U.S. states. The firm supports individuals and organizations with legal representation, compliance guidance, and dispute resolution in high-stakes legal environments.

Short Description

The Technical SEO Specialist role focuses on applying deep domain expertise to technical SEO implementation and optimization of WordPress sites. The specialist will lead canonical, on-page, backlink, and performance improvement strategies to improve search visibility, and leverage A/B testing and CRO methodologies to elevate site effectiveness. This position requires close collaboration with web development resources and initiatives will evolve toward team leadership as the role scales.

Location

100% Remote (LATAM only)

Language Requirements

Advanced English (C1+)

Schedule

Full-time, aligned with EST

Start Date

ASAP

Compensation & Benefits

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• A monthly flexible benefits budget, in addition to your salary.
• PTO and paid U.S. holidays

Responsibilities

• Conduct hands-on technical SEO implementation across WordPress sites, including optimizing canonical structures and on-page ranking signals.
• Develop and execute backlink strategy to support organic search growth and authority building.
• Design and oversee A/B testing and CRO initiatives to improve conversion outcomes on digital properties.
• Collaborate with UI and web development teams to integrate SEO best practices into development workflows and address performance opportunities.
• Evaluate site health and performance, communicate status updates clearly, and progressively take ownership of SEO strategy as the role evolves.

Qualifications

• Proven expertise in technical SEO practices including canonical structures, on-page optimization, and backlink strategy.
• Experience with A/B testing and conversion rate optimization methodologies.
• Hands-on familiarity with WordPress and Cloudflare technical configurations.
• Demonstrated ability to work independently on SEO implementation with web development collaboration.
• Experience with AI content generation or LLM ranking optimization preferred but not required.