Technical SEO Analyst - Senior Associate

JP Morgan Chase; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

JP Morgan Chase is seeking an experienced Technical SEO Analyst – Senior Associate on the Paid Media team to strengthen the technical foundation of organic search. You will identify and prioritize SEO opportunities, analyze site performance, and translate findings into actionable recommendations for product, content, and engineering partners.

You will advance AEO readiness, improve crawlability and structured data, and support major site changes with test plans and post-launch monitoring.

Qualifications

• 5+ years of experience in technical SEO with measurable impact on medium-to-large websites.
• Ability to communicate technical findings to non-technical audiences and drive cross-team execution.
• Hands-on experience with common SEO and performance toolsets.
• Working knowledge of HTML/CSS/JavaScript fundamentals and templating/components.
• Familiarity with log analysis and SQL/Python for monitoring and diagnostics.

Responsibilities

• Lead recurring technical SEO audits across multiple properties; create prioritized roadmaps with impact sizing, effort, dependencies, and risk.
• Communicate insights clearly to stakeholders through readouts and updates; align on owners, timelines, and success metrics.
• Partner on execution by turning recommendations into implementable requirements (user stories, acceptance criteria, QA checklists).
• Diagnose and resolve crawlability/indexation issues (robots, sitemaps, redirects, canonicals, internal linking).
• Develop and maintain structured data strategy (JSON-LD) and monitor rich result eligibility and errors.
• Collaborate with engineering to improve performance and Core Web Vitals using lab and field data.

Skills

Technical SEO

Crawl/indexing

Stakeholder communication

Web fundamentals

Performance tools

Tools

Screaming Frog

Google Search Console

Lighthouse

Job description

Help shape how customers discover and engage with Chase across traditional and AI-powered search experiences.

As a Technical Search Engine Optimization (SEO) Analyst – Senior Associate on the Paid Media team, you will strengthen the technical foundation of organic search by identifying and prioritizing SEO opportunities, analyzing site performance, and translating findings into clear, line-of-business-specific recommendations. You will partner with product, content, technology, and other stakeholders to implement and validate improvements that enhance discoverability, search visibility, and customer experience. You will also help advance our AEO readiness as discovery expands beyond traditional search to AI-powered answer engines.

Job responsibilities

• Lead recurring technical SEO audits across multiple LOB web properties; synthesize findings into a prioritized roadmap/backlog with impact sizing, effort, dependencies, and risk.
• Communicate insights clearly to LOB stakeholders through readouts, working sessions, and concise executive-ready updates; align on owners, timelines, and success metrics.
• Partner on execution by turning recommendations into implementable requirements (user stories, acceptance criteria, QA checklists) and coordinating delivery across Product/Engineering/Content teams.
• Diagnose and resolve crawlability/indexation issues (robots directives, sitemaps, redirects, canonicals, duplication, internal linking, parameters/faceted navigation, pagination, rendering considerations).
• Develop and maintain structured data strategy (JSON-LD) aligned to page intent; monitor and remediate rich result eligibility, errors, and warnings.
• Partner with engineering to improve performance and Core Web Vitals (LCP/INP/CLS) using lab and field data; publish repeatable guidance for templates and shared components.
• Advance AEO readiness by improving “answerability” and machine-readable signals (clear page structures, entity-first patterns, metadata hygiene, structured data, freshness) and supporting measurement approaches where available.
• Support major site changes (template refactors, migrations, URL changes) with test plans, redirect strategies, and post-launch monitoring.
• Contribute to enterprise standards, playbooks, and governance to enable “SEO by default” across teams.

Required qualifications, capabilities, and skills

• 5+ years of experience in technical SEO with measurable impact on medium-to-large websites.
• Strong understanding of how search engines crawl, render, and index; strong grasp of technical fundamentals (HTTP status codes, redirects, canonicals, robots, sitemaps, duplication, internal linking).
• Demonstrated ability to communicate technical findings to non-technical audiences, influence prioritization, and drive cross-team execution.
• Hands-on experience with common SEO and performance toolsets.
• Working knowledge of modern web concepts (HTML/CSS/JavaScript fundamentals, templating/components, performance basics) and comfort partnering with engineers.

Preferred qualifications, capabilities, and skills

• Experience operating in a large, matrixed enterprise supporting multiple business units.
• Exposure to AEO / AI search efforts (answer engine optimization, entity-based optimization, structured data expansion, AI referral/visibility monitoring).
• Familiarity with log analysis and/or SQL/Python for monitoring and diagnostics.
• Experience in regulated industries and working effectively with risk, legal, and compliance stakeholders.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

Turn technical search and artificial intelligence discovery insights into recommendations that improve business results.