Technical Sales Specialist

Genuine Parts Company; Olympia (WA); Hybrid; USD 55,000 - 63,000; Full time

Benefits offered by this job

Health Insurance

401(k) with company match

Paid Time Off

Employee stock purchase plan

Tuition reimbursement

Professional development opportunities

Wellness programs

Job summary

Genuine Parts Company seeks a Tools & Equipment Technical Sales Specialist to drive sales at Napa stores and end-user accounts within a defined territory. You will coordinate programs, build relationships, and address customer needs to expand business opportunities.

You will travel up to 75% and work closely with store decision makers to maximize revenue while delivering solutions. The role offers a competitive base salary with annual bonus potential.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• Sales management experience in automotive aftermarket or tools industry.
• Proven track record of meeting or exceeding sales goals.
• Strong leadership and interpersonal skills.
• Excellent communication and negotiation abilities.
• Ability to think strategically in a fast-paced environment.
• Proficient with CRM and sales analytics tools.

Responsibilities

• Manage customer relationships and address concerns through discovery.
• Convey product information effectively to customers.
• Manage time within territory and prioritize sales based on product knowledge and relationships.
• Maintain strong relationships and communicate with managers, vendors, and colleagues.
• Grow business by expanding opportunities with store decision makers and end users.
• Coordinate with account support for order entry, tracking, and billing adjustments.
• Maintain knowledge of product offerings, programs, warranties, and rebates.
• Conduct periodic account reviews with management.

Skills

CRM tools

Communication skills

Strategic thinking

Leadership

Negotiation

Sales analytics proficiency

Education

Bachelor’s degree in business/marketing

Advanced degree or certifications preferred

Tools

CRM systems

Sales analytics tools

Job description

Tools & Equipment Technical Sales Specialist

Job Summary

The Tools and Equipment Technical Sales Specialist is responsible for generating and increasing Tools and Equipment sales through NAPA stores and the end user accounts they service. This customer facing role focuses on coordinating and implementing market share-driving products and programs as the street level within a defined sales territory.

Position Performance Measures:

• Achievement of sales targets and revenue goals for Tools and Equipment
• End user dealer calls
• Program implementation
• Lead generation
• Sales lead conversion

Responsibilities

• Customer relationship responsibilities
• Problem solving by identifying and addressing customer concerns through discovery and a methodical approach
• Effectively convey product information
• Effectively manage time within assigned territory and setting sales priorities based on product knowledge and customer relationships
• Demonstrate passion for the product, industry, and the sales process
• Flexibility in processes being able to adjust your approach based on customer preference and market conditions
• Maintain strong relationships and consistent communication to promote product and services
• Work closely with store decision makers to expand business volume by identifying and converting sales opportunities
• Identify customer needs and collaborate with local store and distribution center teams to provide solutions to those needs
• Coordinate with NAPA T & E account support specialists for order entry, tracking, confirmation of purchase orders, and billings adjustments
• Leverage team knowledge of peers and suppliers to advance personal knowledge
• Identify areas of opportunity and advise management accordingly
• Maintain and advance understanding of product offerings, education, programs, warranties, and rebates
• Communicate regularly with managers, vendors, and colleagues with pertinent information regarding sales, service, or challenges
• Perform periodic account reviews to update management on key progress indicators
• Any other duties assigned by director supervisor

Qualifications

• Bachelor’s degree in business, Marketing, or related field; advanced degree or relevant certifications are preferred
• Sales management experience, preferably within the automotive aftermarket or tools and equipment industry
• Proven track record of meeting or exceeding sales goals
• Strong leadership skills
• Excellent communication, negotiation, and interpersonal skills
• Ability to think strategically and execute tactically in a fast-paced environment
• Proficient with CRM and sales analytics tools

Preferred Qualifications

• Advanced degrees or professional certifications related to sales or management
• Experience managing geographically dispersed sales teams
• Deep knowledge of automotive tools and equipment market

Leadership

• Embodies the following values: serve, perform, influence, respect, innovate, team.
• Effectively communicates by motivating and inspiring others through clear and proactive communication.
• Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
• Makes balanced decisions and thinks strategically by being a forward thinker.

Physical Demands / Working Environment

• Typical workday conducted in office and customer site environments.
• Ability to travel up to 75% of the time.
• Be able to sit or stand for up to 9 hours/day.
• Exposed to vibrations and dust, with noise level at moderate to low decibels.
• Must be able to lift up to 50 pounds at times.
• Specific vision ability required by this job includes close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

We offer a competitive salary of $58,750 for this position with additional annual bonus potential. Please note that total compensation may vary based on individual skills, experience, and qualifications. We believe in rewarding our employees fairly and encourage candidates to discuss their unique backgrounds during the interview process.

Benefits: Health Insurance: Comprehensive medical, dental, and vision plans. Retirement Plan: 401(k) with company match. Paid Time Off: Vacation, personal days, holidays, sick days, and paternal leave Additional Perks: Employee stock purchase plan, tuition reimbursement, professional development opportunities, and wellness programs.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.