Product marketing managers at Celestica play a pivotal role in shaping how global hyperscalers and Cloud Service Providers adopt and benefit from leading AI technology. These marketing professionals deeply understand their target audience’s everyday challenges and can succinctly explain how our product helps solve customer challenges.
Detailed Description
- Improve Celestica’s product marketing content output.
- Shape product marketing campaigns that target prospective customers.
- Define positioning and messaging for Celestica Connectivity and Cloud Solutions (CCS) that guide customers across the full solution lifecycle from ideation to adoption.
- Own development and delivery of core sales enablement assets to support the Global Accounts organization.
- Work closely with the go-to-market leaders, strategists, and architects to understand the adoption journey Celestica customers are going through, and translate these insights into a compelling storytelling.
- Craft differentiated messaging and content strategy (e.g. TLA, intro decks, presentations, whitepapers, infographics, webinars, etc.) in partnership with shared marketing resources.
- Establish the right metrics and KPIs that measures marketing effectiveness, optimize programs for maximum impact, and help continuously iterate on existing assets.
- Convert prospects into paying customers through consistent communications.
Responsibilities:
- Lead product marketing content development
- Outline product marketing deployment timelines, in coordination with major events and new product launches
- Educate Sales and cross-functional teams on current solution messaging
- Manage team’s product marketing campaigns
- Craft Celestica’s product storytelling vision and voice
Skills and Qualifications
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for enterprise software or hardware product launches
- 6+ years of product marketing experience developing compelling, differentiated messaging, content, and positioning
- Strong written and verbal communication skills
- Deep understanding of data center market trends and product lifecycles
- Firm grasp of ways to develop strategic product marketing campaigns
What We Offer
Celestica provides eligible employees with a range of benefits including medical insurance, dental insurance, vision insurance, short and long term disability, life insurance, voluntary benefits, PTO and a 401k plan with company match. Annual salary range: $100,000 - $140,000.
Celestica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.