Technical Product Marketing Manager

ZipRecruiter; Boston (MA); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Technical Product Marketing Manager to drive go-to-market strategies for innovative cybersecurity solutions. This role is pivotal in shaping the narrative around multifactor authentication and mobile app protection, ensuring that the company remains at the forefront of the industry. The ideal candidate will collaborate with cross-functional teams, develop compelling messaging, and create engaging content that resonates with stakeholders. If you're passionate about cybersecurity and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 3+ years in B2B product marketing or management with a focus on cybersecurity.
• Strong storytelling and writing skills with a knack for public speaking.

Responsibilities

• Develop and execute go-to-market strategies for new products.
• Create buyer-oriented content and prepare training materials for sales.

Skills

B2B product marketing

multi-factor authentication

mobile security

online fraud prevention

storytelling and writing

public speaking

time management

relationship building

Education

Bachelor's degree in business, technology, or related field

Job description

At OneSpan, we specialize in digital and anti-fraud solutions that create exceptional and secure experiences.

We are committed to helping critical infrastructure organizations thrive by enabling secure, compliant, and frictionless digital interactions. Trusted by 60% of the world's top 100 banks, we aim to enrich customer experiences and mitigate threats, while preparing for future challenges. Your contribution will help push the boundaries of security to improve the lives of millions worldwide. In short, what you do here truly matters.

As our Technical Product Marketing Manager, you'll be a strategic yet hands-on marketing professional with a proven track record in bringing complex cybersecurity solutions to market. You will be the expert on our target buyers and competitors, driving product, sales, and marketing success. This role supports GTM efforts for multifactor authentication and mobile app protection solutions, which are crucial to our leadership in cybersecurity. Key responsibilities include:

1. Go-to-market plans: Collaborate with cross-functional teams to develop and execute GTM strategies for new products and market expansion. Define market problems, target buyers, and differentiators. Lead tactical planning and execution, and identify growth opportunities.
2. Use case definition: Partner with product management to research, validate, and define new use cases for integrating our solutions into customer IT infrastructures.
3. Value propositions and positioning: Develop compelling messaging that balances technical details with business benefits.
4. Content and tools: Create buyer-oriented content (websites, datasheets, videos, blogs) aligned with stakeholder needs including sales, marketing, and leadership.
5. Sales knowledge transfer: Prepare training materials, presentations, FAQs, demo scripts, and battle cards to support sales efforts and solution adoption.
6. Evangelism: Act as a spokesperson, delivering a compelling vision internally and externally, influencing stakeholders and audiences.

Minimum requirements include:

• At least 3 years of experience in B2B product marketing or management.
• Knowledge of multi-factor authentication, mobile security, and online fraud prevention.
• Industry experience in banking, insurance, or financial services is a plus.
• Strong research and use case development skills.
• Excellent storytelling and writing skills (samples required).
• Comfort with public speaking and presenting complex concepts clearly.
• Effective time management and ability to manage multiple projects.
• Enthusiasm for learning new technologies and evangelizing solutions.
• Ability to build relationships across organizational levels.
• Willingness to travel 10-15% within North America.
• Bachelor's degree in business, technology, or related field.

Additional preferred: Product marketing/management certification (e.g., Pragmatic Institute, Product Marketing Alliance).

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