Technical Product Marketing Manager

Deque Systems; Ann Arbor (MI); On-site; USD 120,000 - 165,000; Full time

Job summary

Deque Systems, based in Ann Arbor, is seeking a Technical Product Marketing Manager to own go-to-market for the Axe DevTools portfolio, with a strong emphasis on its AI features. The role requires hands-on marketing to developers and engineering managers, deep SDLC understanding, and close collaboration with product, services, sales, and solutions teams.

You will craft technical demos, webinars, and content, and translate AI-driven changes in development workflows into compelling messaging and

Qualifications

• 5+ years in product marketing and technical marketing roles.
• Deep understanding of the SDLC from software development/QA environments.
• Experience marketing to developers and developer managers.
• Ability to build and deliver product demos, webinars, videos, and ROI assets.
• Hands-on experience with developer AI tools and an AI-builder mindset.

Responsibilities

• Own the Axe DevTools GTM with a focus on AI features.
• Demo and evangelize the product with technical demos, videos, and webinars.
• Develop personas and voice of the customer across the buyer journey.
• Lead launches, messaging, and content for new Axe DevTools releases.
• Create campaigns, ebooks, blogs, whitepapers, webinars, and tutorials.
• Translate AI in the SDLC into messaging and competitive positioning.
• Develop competitive content for product and sales teams.
• Conduct win/loss analyses and drive GTM improvements.
• Create battlecards, collateral, and ROI assets for sales.
• Support partner and field sales with channel marketing assets.

Skills

Product marketing

Technical marketing

SDLC knowledge

Developer marketing

Demos & ROI collateral

AI tools experience

Startup mindset

Product/engineering background

Software development lifecycle

Accessibility awareness

Tools

Claude

GitHub Copilot

Cursor

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Technical Product Marketing Manager

FULL TIME Ann Arbor, MI, US

12 days ago Requisition ID: 1064

Salary Range: $120,000.00 To $165,000.00 Annually

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them?

Innovation with results that matter

Deliver what you promise

We practice humility

At Deque, you'll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Technical Product Marketing Manager

We are looking for a Technical Product Marketing Manager to own go-to-market for our Axe DevTools portfolio, with a strong focus on its AI features. This is a more technical product marketing role than most: we want someone who has lived close to product and engineering, understands the software development lifecycle deeply, and can credibly market to developers and the managers who lead them. You will report to the Head of Product Marketing and work closely with product management, engineering, services experts, sales, solution engineers, and the demand generation team. The team structure is flat and collaborative.

The ideal candidate is hands-on and curious about AI—not just as a subject they market, but as a discipline they practice. We want a PMM who is actively experimenting with AI tools, building new skills, and helping redefine what product marketing can do.

How you will contribute

• Own the Axe DevTools GTM: Become the go-to expert on the Axe DevTools portfolio, with deep focus on its AI features. Partner with product management, engineering, and enablement to shape positioning, messaging, and launch strategy that resonates with developers and developer managers.
• Demo and evangelize the product: Build and deliver your own technical demos of Axe DevTools - in videos, webinars, and live sessions - that show real developer workflows, including how AI accelerates finding and fixing accessibility issues inside the SDLC.
• Personas and voice of the customer: Partner with product management and services to become an expert on the developer, developer-manager, and accessibility-leader personas across the buyer and user journey.
• Launches: Lead launch project management, messaging development, and content creation for new Axe DevTools releases and AI capabilities.
• Marketing content development: Plan campaigns and develop content assets - ebooks, blogs, whitepapers, web content, webinars, tutorials, and product walkthroughs - for the complete buyer journey, with the right depth for users and buyers.
• AI in the SDLC point of view: Track how development processes are changing as AI is embedded into them, and translate that into messaging, content, and competitive positioning for Axe DevTools.
• Competitive marketing: Develop competitive content for Axe DevTools, informing product and sales teams.
• Win/loss analysis: Partner with sales to understand why we win or lose deals, turning insights into improvements for our go-to-market activities.
• Sales enablement: Work with sales, accessibility experts, and solution engineers to develop battlecards, solution collateral, use cases, customer studies, and TCO/ROI assets that progress deals.
• Channel / partner marketing: Develop battlecards, solution collateral, and other assets to support partner and field sales.

Requirements

• 5+ years of product marketing and technical marketing experience
• Deep understanding of the software development lifecycle (SDLC), ideally from time spent at a software development, testing, or quality-engineering company.
• Demonstrated experience marketing to developers and developer managers
• Proven ability to build and deliver your own product demos, webinars, videos, technical collateral, and ROI/value-oriented assessments
• Embedded in the AI ecosystem: hands-on experience with developer AI tools such as Claude, GitHub Copilot, Cursor, or similar, and a clear understanding of how AI is changing development workflows
• AI builder mindset: actively experimenting with AI and eager to build skills that expand what product marketing can do
• Startup mindset: demonstrated curiosity, eagerness to learn, and the ability to adapt quickly to change and recover from setbacks
• Product or engineering background: previously held a role in product management, sat on a product management team, or worked as a developer - someone who truly understands what goes into building products and has influenced product roadmaps
• Experience at a software testing, functional testing, or software development company, with a strong grasp of how developers work
• Some experience with accessibility testing tools or the broader accessibility space

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 3 billion downloads of axe-core (open-source rules engine) and thousands of audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is $110,000-$140,000 but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.