Technical Product Manager – Tagging & Instrumentation

General Motors of Canada; Austin (TX); Hybrid; USD 120,000 - 152,000; Full time

Job summary

A leading automotive company seeks a digital analytics specialist to enhance data capture and reporting for their digital properties. This role offers a salary up to $151,400, a comprehensive benefits package, and flexible work options, including remote and hybrid. Candidates should have strong experience with Adobe Analytics, HTML, CSS, JavaScript, and SQL. Join a forward-thinking team that champions career growth and innovation in the automotive sector.

Benefits

Comprehensive benefits package including medical, dental, vision

Retirement savings plan

Flexible work environment

Opportunities for career growth and development

Qualifications

• 5 years of experience in analytics development or related field.
• 3 years of experience with Adobe Analytics or Google Analytics.
• Experience in implementing and customizing tags for site optimization.

Responsibilities

• Create and document data capture/tagging plans for GM's digital properties.
• Collaborate with development teams to implement and QA tagging documentation.
• Develop and maintain Adobe Analytics report suite design.

Skills

HTML

CSS

JavaScript

SQL

Relational Databases

Education

Bachelor’s degree preferred

Equivalent 3+ years of experience

Job description

Employer Industry: Automotive Industry

Why consider this job opportunity:
- Salary up to $151,400
- Bonus potential based on company and individual performance
- Comprehensive benefits package including medical, dental, vision, retirement savings plan, and more
- Opportunities for career growth and development within a leading automotive company
- Flexible work environment with remote and hybrid options
- Chance to contribute to innovative digital experiences in the automotive sector

What to Expect (Job Responsibilities):
- Create and document data capture/tagging plans for GM's digital properties, ensuring accuracy and usability of analytics data
- Collaborate with development teams to implement and QA tagging documentation in Confluence
- Develop and maintain Adobe Analytics report suite design and set-up
- Work with vendors to implement Tag Management Rules and capture data in Adobe/Azure platforms
- Partner with enterprise analytics teams to create data schemas and enhance access to click-stream data in the cloud

What is Required (Qualifications):
- 5 years of experience in analytics development, design, tagging strategy, or a related field
- Bachelor’s degree preferred or 3+ years of equivalent experience
- 3 years of experience with Adobe Analytics or comparable experience with Google Analytics
- 3 years of experience in implementing and customizing tags for site optimization
- Proficiency in HTML, CSS, JavaScript, SQL, and relational databases

How to Stand Out (Preferred Qualifications):
- Understanding of APIs and related technologies such as JSON and REST
- Experience in the e-commerce domain
- In-depth knowledge of Adobe Analytics platform implementation components

#AutomotiveIndustry #DigitalAnalytics #RemoteWork #CareerGrowth #DataManagement

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