Technical Marketing Specialist

collieraerospace; North Little Rock (AR, NC); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Competitive salary & benefits

Travel opportunities

Small company, big impact

Team events & conferences

Career growth opportunities

Job summary

Collier Aerospace in Arkansas is seeking a Technical Marketing Specialist to translate complex engineering concepts into online marketing that informs and excites engineers about HyperX software.

You will wear many hats, collaborating with software, engineering, and content teams to create campaigns across website, social, and email, aiming to boost brand awareness, leads, and customer engagement for our analytics software.

Qualifications

• Bachelor’s degree in business, marketing or related field.
• Interest in technical and engineering concepts and communicating them.
• Experience designing and analyzing marketing campaigns.
• Proficiency in SEO strategies.
• Social media management abilities.
• Strong documentation, communication, and presentation skills.
• US Citizen.

Responsibilities

• Develop and execute technical marketing strategies to support software releases, new features, and ongoing campaigns.
• Translate complex engineering concepts into accessible and engaging messaging for target audiences via website, social media, and email platforms.
• Collaborate with software and engineering teams to understand product features, capabilities, and differentiators.
• Support customer-facing teams with input on technical collateral, presentations, and customer-facing materials.
• Conduct market research and competitive analysis to inform positioning and messaging.
• Analyze campaign performance and customer engagement metrics to refine marketing strategies.
• Plan, execute, and optimize digital marketing campaigns across channels such as paid search, display, social media, email, and SEO.
• Develop and maintain email marketing campaigns, including segmentation, automation, and performance tracking.
• Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations.
• Conduct keyword research and implement SEO best practices to improve organic visibility.
• Stay up to date with digital marketing trends, tools, and best practices.

Skills

Technical concept interest

Campaign design & analysis

SEO proficiency

Social media management

Documentation & communication

US Citizenship

Education

Bachelor's degree in business/marketing or related

Job description

Our Why

At Collier Aerospace, our mission is to help our customers reach their unique structural analysis and design goals with more accurate results in less time. We are a team of passionate employees who want to contribute to each customer's goal in the best way possible across space launch, reusable rocket, commercial airframe, business jet, eVTOL, bike frame, and speed boat applications. We accomplish this with our leading software, HyperX, through software development and engineering support. As you join our team, you join our company mission and become an integral partner in increasing efficiency and innovation throughout the world.

Our Culture

We foster a highly supportive and collaborative environment where our meetings are a mix of brainstorming, analysis, and humor. When you’re stuck, our employees are always eager to lend a helping hand. We offer a relaxed and casual dress code to promote a comfortable atmosphere. Our passion and drive fuel us as we strive to make a lasting impact on our company, customers, and industry.

Summary

The Customer Operations Department is looking for Technical Marketing Specialist to help us inform and excite engineers about our software, HyperX. In this role, you will translate complex technical concepts into online marketing strategies that drive brand awareness, lead generation, and customer engagement for our software.

We are a small company, so you will wear many hats and work closely with cross-functional teams, including software, engineering, and content, to create and manage campaigns that reach and convert target audiences.

Requirements

• A bachelor’s degree in business, marketing, or related. Additional experience in a technical field is preferred.
• An interest in technical and engineering concepts, and communicating those concepts
• Experience designing and analyzing marketing campaigns
• Proficiency in SEO strategies
• Social media management abilities
• Strong documentation, communication, and presentation skills.
• US Citizen.

Roles and Responsibilities

• Describe the specific responsibilities and job functions of the role
• Develop and execute technical marketing strategies to support software releases, new features, and ongoing campaigns
• Translate complex engineering concepts into accessible and engaging messaging for target audiences via website, social media, and email platforms
• Collaborate with software and engineering teams to understand product features, capabilities, and differentiators
• Support customer-facing teams with input on technical collateral, presentations, and customer-facing materials
• Conduct market research and competitive analysis to inform positioning and messaging
• Analyze campaign performance and customer engagement metrics to refine marketing strategies
• Plan, execute, and optimize digital marketing campaigns across channels such as paid search, display, social media, email, and SEO
• Develop and maintain email marketing campaigns, including segmentation, automation, and performance tracking
• Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations
• Conduct keyword research and implement SEO best practices to improve organic visibility
• Stay up to date with digital marketing trends, tools, and best practices

Benefits

• Competitive salary and benefits (PTO, 401(k), health insurance, HSA/HRA eligibility, life and disability insurances)
• Exposure and involvement with many companies and their current aircraft designs (commercial transports/UAM eVTOLS/military planes) and space launch designs (commercial rockets/space tourism vehicles/demonstrator X planes)
• Occasional travel to customer facilities
• Small company, large impact
• Passionate coworkers
• Company events and conferences