Technical Copywriter for Tech Campaigns & Conversions

Checkmk GmbH

United States

Remote

USD 70,000 - 110,000

Full time

14 days+

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Job summary

Checkmk GmbH is seeking a skilled content creator to craft conversion-focused copy across demand generation channels. You will develop headlines, hooks, and messaging for diverse technical personas, from SREs to CIOs, and repurpose content across campaigns and formats.

You will apply AI tools to accelerate development, test messaging, and collaborate with internal teams to ensure accurate, differentiated content. Strong portfolio and proven ability to drive engagement are required.

Qualifications

Excellent copywriting skills with portfolio across formats and channels.
Ability to translate complex technical topics into clear messaging.
Experience creating content that drives engagement and conversion.

Responsibilities

Create conversion-focused copy across demand generation channels: paid ads, search, display, video ads, landing pages, emails, webinars, social campaigns and assets.
Write standout headlines, hooks, subject lines tailored to technical personas (SREs, DevOps, IT ops, CIOs).
Repurpose technical content into engaging messaging across channels.
Leverage AI tools to accelerate content development, create variations, adapt messaging.
Test and optimize messaging with hooks, pain points, claims, proof points, and calls to action.
Develop written content for video concepts, scripts, storyboards, explainers, and social clips.
Collaborate with internal teams to ensure accurate, differentiated messaging.
Create and maintain landing pages in the CMS and on the website.