Tech Marketing Specialist — Demand Gen & Events

CelLink; San Carlos (CA); On-site; USD 100,000 - 125,000; Full time

Job description

CelLink is redefining how power and data move through next-generation electronics with our breakthrough flexible harness technology, and we’re looking for a Marketing Specialist who can bring that story to life. In this role, you’ll translate complex engineering concepts into clear, compelling messages that resonate with customers and partners. You’ll lead strategic outbound campaigns, coordinate high-impact events, and manage CRM-driven marketing initiatives that fuel commercial growth (on a very tight budget). We’re seeking a self‑sufficient, technically savvy communicator who loves diving into the details of advanced technology, then turning that insight into marketing that informs, excites, and converts.

This is a hands‑on role; you’ll be both the strategist and the executor, building CelLink’s marketing presence from the ground up. Are you up for it?

Essential Duties and Responsibilities

• Educate and inspire the industry to embrace a new category of flexible harness technology that delivers critical power and data to the world’s most advanced electronic systems.
• Design and drive demand generation programs that turn curiosity into qualified opportunities and fuel CelLink’s commercial growth.
• Own CelLink’s digital voice, manage social media channels, and create consistent, engaging brand storytelling across platforms.
• Plan and execute memorable industry moments through trade shows, events, and webinars that showcase CelLink innovation.
• Leverage CRM insights to track engagement, optimize campaigns, and strengthen customer relationships through data‑driven marketing.
• Partner with Sales and Product teams to craft compelling marketing collateral, technical content, and presentations that bring complex technology to life.
• Stay ahead of the curve by monitoring market trends, competitor activity, and emerging technologies to refine strategy and positioning.
• Report on what matters—translate campaign metrics and ROI into clear insights that guide future action.
• Collaborate with external partners and agencies to amplify CelLink’s reach and ensure flawless execution of marketing initiatives.
• Model CelLink’s core values of integrity, teamwork, self‑discipline, and professional excellence in every project.

Minimum Qualifications (Knowledge, Skills, and Abilities)

Experience/Education

• Bachelor’s degree in marketing or business.
• 2-5 years of experience in marketing or technical‑related product management roles.

Knowledge, Skills & Abilities

• Proven ability to translate complex solutions into compelling narratives that influence decision‑making.
• Proficiency in CRM tools and marketing automation platforms.
• Strong stakeholder management and communication skills.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.
• Able to travel (up to 20%) to events and vendor sites as needed.

Preferred Qualifications

• MBA or advanced degree in Marketing or Business.
• Experience in B2B marketing within technology or manufacturing sectors.
• Familiarity with digital marketing analytics and SEO strategies.
• Prior experience in a client‑facing or customer engagement role.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Working Conditions/Hours

100% Onsite

Salaried Exempt

Compensation

The base pay is just one part of CelLink's total compensation package and is determined within a range. The pay range is designed to support your career progression as you learn, grow, and develop within your role. Your base pay range will depend on your skills, qualifications, experience, and location. At CelLink, we believe that each employee should have the opportunity to become a CelLink shareholder through participation in CelLink's discretionary employee stock option plan. You'll also receive comprehensive medical and dental coverage and other great benefits. Note: CelLink benefits, compensation, and employee stock programs are subject to eligibility requirements.

San Carlos, CA Base Pay

$100,000 — $125,000 USD

Equal Opportunity Employer Statement

We believe diversity and inclusion among our teammates are essential to our success. We celebrate diversity and are committed to creating an inclusive environment for all employees while building teams that represent a variety of backgrounds, perspectives, and skills. We are an equal opportunity employer. All employment is decided based on qualifications, merit, and business needs. CelLink participates in the E-Verify program in specific locations as required by law.