Team Leader, Social Media

Steelcase; Grand Rapids (MI); Híbrido; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hybrid work schedule

Continuous learning opportunities

Competitive wages and benefits

Inclusive culture and development

Descripción de la vacante

Steelcase is seeking a seasoned Social Media leader to shape and execute strategic initiatives across its social ecosystem. You will drive content, thought leadership, and customer stories to reach the right audiences at the right time.

The role blends strategy, insights, and reputation management to deliver measurable business outcomes while guiding a growing social media capability within a flexible hybrid work environment.

Formación

• 6+ years of experience in social media, digital marketing, communications, or related field.
• Experience developing and executing social media strategies in B2B/enterprise environments.
• Experience managing both organic and paid social programs including planning, activation, measurement, and optimization.
• Experience using social media analytics tools to drive strategy and results.
• Experience partnering with cross-functional teams to achieve business objectives.

Responsabilidades

• Develop and activate social media strategies to increase visibility, engagement, and authority across Steelcase's ecosystem.
• Lead organic and paid social initiatives aligned with priorities and audience needs.
• Monitor audience behavior, social listening insights, brand sentiment and share of voice to identify trends and opportunities.
• Partner with cross-functional stakeholders to amplify thought leadership and brand content through effective channels.
• Manage agency relationships and paid activation while ensuring programs deliver measurable outcomes.
• Report performance and translate data into actionable recommendations to improve engagement and marketing effectiveness.
• Coach and develop the Social Media Specialist and build scalable processes for future-ready social capabilities.

Conocimientos

Analytical thinking

Communication skills

Stakeholder management

Presentation skills

LinkedIn & Instagram strategy

Educación

Bachelor's degree in Marketing, Communications, or related field

Herramientas

Sprout Social

Meltwater

Brandwatch

Hootsuite

HubSpot

Descripción del empleo

Are you energized by developing social media strategies that influence business decisions, strengthen brand reputation, and drive meaningful audience engagement?

Do you enjoy turning audience insights, performance data, and emerging trends into actionable recommendations that help organizations grow and evolve?

Are you a builder who thrives in creating new approaches, challenging existing ways of working, and making a lasting impact on a growing social media ecosystem?

In this role, you'll lead Steelcase's social media ecosystem, helping ensure content, thought leadership, customer stories, and brand narratives reach the right audiences at the right time. You'll combine strategy, audience insights, performance analytics, and reputation management to drive meaningful engagement and measurable business outcomes while leading the continued evolution of Steelcase's social media capabilities.

Helping You Thrive By:

• Offering competitive wages and benefits, that support your life both in and out of work
• Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
• Creating continuous learning opportunities to help you grow and upskill.
• Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
• Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.

You’ll Support Meaningful Work By:

• Developing and activating social media strategies that increase visibility, engagement, and authority across Steelcase's social media ecosystem.
• Leading organic and paid social media initiatives, ensuring alignment with business priorities, campaign objectives, and audience needs.
• Monitoring audience behavior, social listening insights, brand sentiment, and share of voice to identify trends, opportunities, and actionable recommendations.
• Partnering with cross-functional stakeholders to amplify thought leadership, customer stories, research, and brand content through the most effective channels.
• Managing agency relationships and paid social activation efforts while ensuring programs are executed effectively and deliver measurable business outcomes.
• Reporting performance results and audience insights to stakeholders, translating data into recommendations that improve engagement, reach, and marketing effectiveness.
• Coaching and developing the Social Media Specialist while helping build scalable processes, audience strategies, governance practices, and future-ready social media capabilities.

Minimum Qualifications

• 6+ years of experience in social media, digital marketing, communications, audience engagement, brand marketing, or a related field.
• Experience developing and executing social media strategies within a B2B, enterprise, or complex organizational environment.
• Experience managing both organic and paid social media programs, including campaign planning, activation, measurement, and optimization.
• Experience using social media management, listening, analytics, and reporting platforms to evaluate performance and inform strategy.
• Experience partnering with cross-functional teams, stakeholders, agencies, or external partners to achieve shared business objectives.
• Strong analytical, communication, presentation, and stakeholder management skills.
• Experience with LinkedIn and Instagram as strategic business and audience engagement channels.

Desired Skills and Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field; or equivalent experience.
• Experience working within B2B marketing environments; experience in workplace, commercial interiors, design, architecture, technology, research, or professional services is preferred.
• Experience supporting thought leadership, executive visibility, brand-building, and audience engagement initiatives through social media.
• Experience leveraging social media management, analytics, audience intelligence, and social listening platforms (such as Sprout Social, Meltwater, Brandwatch, Hootsuite, HubSpot, or similar tools) to inform strategy and improve performance.
• Experience supporting reputation management, community engagement, agency partnership management, audience targeting, and paid social measurement.
• Experience using AI-powered tools to improve audience insights, reporting, workflow efficiency, and marketing effectiveness.
• Previous people leadership experience, coaching experience, or a demonstrated interest in leading and developing others.

Doing better for people and planet

Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.

Why People Choose to Work with Us

At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at [e-mail].

Qualified applicants must be authorized to work in the United States on a full-time basis. Steelcase will not provide support for or sponsor work authorization and/or visas for this role.

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