Team Lead, Product Marketing San Francisco, CA; New York, NY; Seattle, WA

Carta, Inc.; California (MO); On-site; USD 166,000 - 208,000; Full time

Job summary

Join a forward-thinking company as a Team Lead in Product Marketing, where you'll shape market strategies for innovative fintech solutions. In this pivotal role, you will collaborate with diverse teams to drive product adoption and enhance customer experiences. Your expertise will help define market positioning and craft compelling narratives that resonate with startup founders and investors alike. If you thrive in a dynamic environment and are passionate about connecting users with transformative products, this opportunity is tailored for you. Be part of a team that is redefining standards in private markets and making a significant impact in the industry.

Benefits

Equity for all full-time roles

Exceptional benefits

Commission plans for applicable roles

Qualifications

• 10+ years of product marketing experience in fintech or private markets.
• Proven ability to manage teams and drive product adoption.

Responsibilities

• Define market positioning and craft product narratives.
• Collaborate with cross-functional partners to integrate feedback.

Skills

Product Marketing

Fintech Experience

Creative Problem Solving

Communication Skills

Job description

The Company You’ll Join

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

This is a foundational role on our Product Marketing team, covering three different product lines at Carta: our cap table business, fund administration business and also our recent acquisition of Tactyc, an analytics tool. You will be working closely with Product Managers, Designers, and other product marketers building for the Carta ecosystem of startup founders and their private equity investors. Problems you will tackle include:

• Defining Carta’s market positioning within the Private Markets space.
• Crafting Carta’s product narratives that support the overall brand strategy.
• Collaborating with cross functional partners to ensure that customer feedback is integrated into the product roadmap.
• Building compelling go to market strategies for new products, successfully activating internal teams to bring your vision to life.
• Conducting customer interviews and gathering feedback to understand pain points and customer needs, which can inform product development and marketing strategies.
• Driving awareness and adoption of Carta products and services.

The Team You'll Work With

Over 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The product marketing team at Carta is the driving force behind getting products to market: we love connecting users with products and experiences they love.

The ultimate role of a product marketer at Carta is to function as the connective tissue between internal teams (Product, Engineering, Design, and GTM teams) and Carta customers. As a product marketing leader, you are the voice of the customer to our product teams, and the voice of the product to customers.

Our team is focused on three things:

• Improving roadmaps by creating feedback loops from customers to product teams
• Driving adoption and utilization of new & existing features
• Aligning and enabling internal sales, marketing and service delivery teams to tell the right story about Carta’s products

About You

A successful Team Lead, Product Marketing for this role would likely have:

• At least 10 years of product marketing experience
• Relevant fintech experience in the private markets ecosystem
• Experience as a people manager with multiple direct reports
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Taken products and teams from zero to one
• Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

• $166,400 - $208,000 salary in San Francisco, CA; New York, NY
• $158,080 - $197,600 salary in Seattle, WA

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.

Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [e-mail].

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