Team Lead, AAdvantage Program Strategy

American Airlines; Fort Worth (TX); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Travel Perks

Health Benefits

Wellness Programs

401(k) Program

Additional Benefits

Job summary

American Airlines is seeking a senior leader for the AAdvantage Program Strategy team to drive loyalty, revenue, and engagement across our global network. You will craft data-driven business cases, guide analytics, and oversee cross-functional initiatives with Marketing, Revenue Management, and partners.

You will lead promotional campaigns, plan new product launches, and foster a test-and-learn culture to keep the loyalty program competitive and relevant.

Qualifications

• Bachelor’s degree or equivalent training/experience.
• 4+ years related work experience.
• Knowledge of AAdvantage loyalty products and consumer behavior.
• Experience with loyalty marketing and customer insights.
• Strategy experience in customer-focused companies.

Responsibilities

• Develop data-backed business cases to enhance revenue and program value.
• Apply financial modeling and analytics to forecast performance.
• Coordinate across internal teams and global partners for execution.
• Lead promotional campaigns to boost member engagement.
• Plan launches for new products and features with stakeholders.
• Foster a test-and-learn culture to stay ahead of trends.

Skills

Data analysis

Financial modeling

Cross-functional leadership

Strategic planning

Product launch

Experimentation

Education

Bachelor's degree

MBA

Tools

CRM systems

Job description

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 87541

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This role is a part of the AAdvantage Program Strategy team within the AAdvantage group.
• Take a leadership role in shaping one of the travel industry's premier loyalty programs by driving strategic decisions that elevate the customer experience and fuel business growth.
• Lead high-impact, cross-functional initiatives in partnership with Marketing, Revenue Management, and other teams—leveraging data-driven insights, innovative thinking, and a customer-first mindset to deliver transformative results.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Drive the evolution of AAdvantage program strategies by crafting data-backed business cases and identifying opportunities to enhance revenue, member engagement, and program value.
• Guide the application of financial modeling and customer analytics to inform strategic decisions, forecast performance, and support budgeting efforts.
• Lead alignment across internal teams and global partners, ensuring seamless execution of initiatives and integration of new capabilities.
• Strategize and oversee promotional campaigns that elevate member engagement, leveraging customer insights to refine offers and improve satisfaction.
• Spearhead launch planning and execution for new products and features, coordinating with Marketing, Sales, and Operations to ensure successful adoption and performance tracking.
• Cultivate a test-and-learn culture, staying ahead of industry trends and driving enhancements that maintain the AAdvantage program’s competitive edge.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s Degree or equivalent training/experience
• 4+ years related work experience
• Knowledge of AAdvantage loyalty products and propositions as well as consumer behavior

Preferred Qualifications- Education & Prior Job Experience

• Master of Business Administration
• Previous loyalty marketing, CRM, insights, customer behavioral sciences experience
• Strategy experience in customer focused companies/industries

Skills, Licenses & Certifications

• Proficiency in analyzing complex datasets, forecasting revenue, and applying financial models to support strategic decisions and performance optimization.
• Skilled in leading and influencing diverse teams across departments and international partners to drive alignment and successful execution of initiatives.
• Expertise in designing and evaluating promotional campaigns that enhance member engagement, incorporating customer feedback and data to refine strategies and improve satisfaction.
• Experience in launching new products and features, coordinating with key stakeholders to ensure seamless delivery, adoption, and post-launch performance tracking.
• Strong orientation toward experimentation and learning, with the ability to identify emerging trends, test new ideas, and implement improvements that keep the loyalty program competitive and relevant.

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Cities: Fort Worth - TX
Requisition ID: 87541