SVP, Regional Marketing & Thought Leadership

Citigroup Inc.; New York (NY); On-site; USD 164,000 - 245,000; Full time

Job summary

Citigroup Inc. in New York seeks a Marketing Senior Analyst (SVP) to drive the NAM Private Bank’s 360-degree marketing evolution and thought leadership initiatives.

You will own flagship UHNW events, digital content, and cross-functional collaboration with senior leaders and investment teams. The role blends strategic contribution with hands-on execution, requiring curiosity, commercial acumen, and the ability to translate complex financial narratives into resonant client experiences.

Qualifications

• Experience in marketing within financial services or wealth management.
• Ability to develop and curate thought leadership agendas and topics.
• Strong cross-functional collaboration and project management.

Responsibilities

• Shape NAM Private Bank thought leadership agenda and content themes.
• Own end-to-end event management within NAM and regional scope.
• Develop social media and digital content calendars and initiatives.
• Track marketing ROI and report to senior stakeholders.
• Coordinate with senior leaders, investment teams and product specialists.

Skills

Marketing in financial services

Event management

Content strategy

Social media

Digital marketing

CRM tools Salesforce

Stakeholder engagement

Strategic thinking

Education

Bachelor's degree in Marketing/Business/Finance/Communications

Tools

Salesforce CRM

Job description

Citigroup Inc. in New York seeks a Marketing Senior Analyst (SVP) to drive the NAM Private Bank’s 360-degree marketing evolution and thought leadership initiatives.

You will own flagship UHNW events, digital content, and cross-functional collaboration with senior leaders and investment teams. The role blends strategic contribution with hands-on execution, requiring curiosity, commercial acumen, and the ability to translate complex financial narratives into resonant client experiences.