SVP, Product Marketing (Remote)

CrowdStrike; United States; Remote; USD 350,000 - 425,000; Full time

Benefits offered by this job

Market-leading compensation & equity

Wellness programs

Generous vacation & holidays

Parental and adoption leaves

Professional development opportunities

Employee networks

Vibrant office culture

Great Place to Work certification

Job summary

CrowdStrike, Inc. is seeking an SVP of Product Marketing to lead the platform narrative and go-to-market strategy across the Falcon platform.

You will shape market categories, influence product strategy, and drive growth through differentiated messaging and societal leadership in cybersecurity. Leading a global team of product marketers and analysts, you will partner with executives to align strategy with commercial priorities, pricing, and campaigns.

Qualifications

• 15+ years of executive leadership in product marketing, or go-to-market roles.
• Cybersecurity and AI security expertise preferred.
• Proven ability to shape market categories, build differentiated platform positioning, and drive growth.
• Exceptional storytelling and executive-level communication across audiences.

Responsibilities

• Shape CrowdStrike's Platform Strategy and Market Narrative across all cybersecurity categories.
• Lead global GTM strategy, pricing, and packaging partnerships to maximise value and differentiation.
• Oversee AI transformation of the Product Marketing function and embed AI in workflows.
• Drive industry leadership through analyst relations and external thought leadership.
• Build and mentor a world-class, globally dispersed product marketing organization.

Skills

Executive leadership

Product marketing

Go-to-Market

Pricing & packaging

Analyst relations

Executive communication

AI transformation

Job description

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role

Reporting to the Chief Marketing Officer, the Senior Vice President of Product Marketing is a member of CrowdStrike's Marketing Leadership Team and Senior Leadership Team. This executive will drive CrowdStrike's platform strategy and market leadership, strengthen the company's position across every cybersecurity category in which we compete, and accelerate growth by defining differentiated market narratives that shape customer perception and industry direction. CrowdStrike pioneered AI-native cybersecurity and has built one of the industry's most comprehensive, market-leading security platforms. As organizations consolidate point products in favor of unified platforms, Product Marketing sits at the center of CrowdStrike's growth strategy - defining the platform narrative, strengthening category leadership, influencing product strategy, working with industry influencers to help guide our market and product strategy, and accelerating new customer adoption and platform expansion across all relevant markets. The SVP of Product Marketing owns the global product marketing strategy for the Falcon platform, including positioning, messaging, and go-to-market strategy for the platform, products, and services; analyst relations; technical marketing; pricing and packaging; field enablement; and serves as a key stakeholder to guide market awareness and demand campaigns and initiatives. This leader will ensure CrowdStrike consistently defines the market conversation, shapes customer perception, reinforces category leadership, and equips every customer-facing team with differentiated narratives that accelerate growth. This role serves as the strategic bridge between Product, Engineering, Sales, Marketing, Customer Success, executive leadership, customers, partners, analysts, and investors. Beyond bringing products to market, this executive will influence the shaping of emerging categories, identify new growth opportunities, and help define where CrowdStrike leads next. The successful candidate is an accomplished cybersecurity executive with deep cybersecurity domain expertise, exceptional strategic thinking, the ability to think broadly at the platform/cross-portfolio and product category levels, and a proven ability to build and scale world-class product marketing organizations. They possess equal strengths in market strategy, technical depth, executive communication, and organizational leadership, with a demonstrated ability to translate complex technologies into differentiated customer value across technical and executive audiences. This leader will oversee a global organization of more than 50 product marketers, technical marketers, and analyst relations experts. They will foster a culture of excellence, innovation, accountability, and continuous improvement while serving as a trusted advisor to the executive leadership team on product strategy, competitive dynamics, customer needs, market trends, and long-term business growth.

What You’ll Do

Shape CrowdStrike's Platform Strategy and Market Narrative: Own the strategic positioning of the Falcon platform and its portfolio of products and services, ensuring CrowdStrike defines the market conversation across every cybersecurity category in which we compete. Develop differentiated platform, product and services narratives that clearly articulate the value of platform consolidation, securing the agentic enterprise and AI-native cybersecurity, and the business outcomes customers achieve with CrowdStrike. Partner closely with executive leadership to influence corporate messaging, long-term platform strategy, and investment priorities while identifying opportunities to define new cybersecurity categories and strengthen CrowdStrike's leadership in existing markets. Own the evolution of CrowdStrike's strategic messaging framework, ensuring consistent storytelling across corporate marketing, executive communications, sales, investor communications, analyst relations, customer engagement, and industry events.

Lead Global Go-to-Market Strategy Develop and execute global go-to-market strategies that accelerate product adoption, customer expansion, and long-term revenue growth across the Falcon platform. Partner closely with Product Management, Engineering, Sales, Marketing, Customer Success, and Services to align product strategy with commercial execution across launches, campaigns, enablement, customer communications, and demand generation. Lead pricing and packaging strategy in partnership with Product and Go-to-Market leadership to maximize customer value, simplify platform adoption, and strengthen competitive differentiation. Establish Product Marketing as the strategic center of CrowdStrike's go-to-market engine, ensuring every launch, campaign, and customer engagement reinforces the company's platform leadership.

Lead AI Transformation Lead Product Marketing through the AI era, both externally in how CrowdStrike defines the market and internally in how the organization operates. Externally, shape CrowdStrike's leadership narrative around AI by partnering with Product and Engineering to communicate how organizations can securely adopt AI while leveraging AI to transform security operations. Ensure CrowdStrike's platform and product messaging continue to define the industry's understanding of how to solve problems and achieve outcomes at the intersection of AI and cybersecurity. Internally, transform the Product Marketing operating model by embedding AI throughout all product marketing and cross-team workflows, including but not limited to research, positioning, messaging development, content creation, enablement, and operational workflows. Build an AI-first organization that empowers teams to move faster, make better decisions, and focus more time on strategic, high-value work while maintaining the technical depth, quality, and credibility that define CrowdStrike. Champion experimentation, continuous learning, and operational innovation so Product Marketing becomes a model for how AI can elevate business performance across the company.

Drive Industry Leadership and Market Influence Lead CrowdStrike's global analyst relations strategy, strengthening executive relationships across Gartner, Forrester, IDC, and other influential industry organizations. Partner with Product and Technology leadership to shape analyst engagement, influence market perception, and sustain leadership across major analyst evaluations. Develop compelling customer stories, thought leadership, executive content, and technical assets that reinforce CrowdStrike's position as the cybersecurity platform of choice. Represent CrowdStrike externally with customers, partners, analysts, at major industry events, and in marketing campaigns and programs.

Build and Inspire a World-Class Organization Lead, mentor, and develop a global team of product marketers, technical marketers, and analyst relations experts. Raise the quality of strategic thinking, positioning, storytelling, and execution across the organization while fostering a culture of excellence, accountability, innovation, customer obsession, and continuous learning. Build a high-performing leadership team, establish scalable operating rhythms, and develop the next generation of Product Marketing leaders to support CrowdStrike's continued growth.

Serve as a Strategic Executive Leader Serve as a trusted advisor to the CMO, senior leadership and the marketing organization on market trends and dynamics, customer needs, platform strategy, AI transformation, and business growth opportunities. Represent Product Marketing in executive planning, quarterly business reviews, strategic acquisitions, long-range planning, and company-wide transformation initiatives. Help shape the future direction of CrowdStrike by bringing an outside-in perspective on customer needs, competitive disruption, technology trends, and the evolving cybersecurity landscape.

What You’ll Need

15+ years of executive leadership experience in Product Marketing, Product Management, or Go-to-Market leadership within enterprise cybersecurity / AI Security software. Cybersecurity and AI Security expertise: endpoint security, cloud security, identity security, SIEM, exposure management, data protection, SaaS security, and AI security. Preferred background is someone who has deep cybersecurity expertise coupled with a recent leadership position in an AI Security company. Demonstrated success leading Product Marketing for an enterprise platform spanning multiple markets, buyer personas, and geographies. Proven ability to shape market categories, influence industry perception, develop differentiated platform positioning, and drive measurable business growth. Intellectual curiosity and leadership to drive AI adoption and reimagination of how work gets done via AI-driven processes across the product marketing team and marketing organization as a whole. Experience partnering with executive leadership to influence product strategy, corporate messaging, commercial priorities, and long-term business planning. Exceptional executive presence with the ability to influence boards, analysts, investors, customers, partners, media, and internal leadership. Strong commercial and operational acumen, including experience with pricing and packaging, analyst relations, competitive strategy, product launches, and global go-to-market execution. Outstanding communication and storytelling skills with the ability to simplify highly technical innovation into compelling business value for executive and technical audiences. A leadership style that combines high expectations with empowerment, developing exceptional teams while fostering accountability, innovation, collaboration, and operational excellence. Passion for cybersecurity, AI, and CrowdStrike's mission of securing AI and stopping breaches, coupled with the intellectual curiosity and competitive drive to continuously shape the future of the industry.

Benefits of Working at CrowdStrike

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified across the globe

Equal Opportunity Employment

CrowdStrike, Inc. is committed to fair and competitive compensation practices. The base salary range for this position in the U.S. is $350,000 - $425,000 per year + variable/incentive compensation + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program. CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment.

Find out more about your rights as an applicant. CrowdStrike participates in the E-Verify program. Notice of E-Verify Participation Right to Work For detailed information about the U.S. benefits package, please click here.

Expected Close Date of Job Posting is:01-01-2027

CrowdStrike was founded in 2011 to fix a fundamental problem: The sophisticated attacks that were forcing the world’s leading businesses into the headlines could not be solved with existing malware-based defenses. Founder George Kurtz realized that a brand new approach was needed — one that combines the most advanced endpoint protection with expert intelligence to pinpoint the adversaries perpetrating the attacks, not just the malware. There’s much more to the story of how Falcon has redefined endpoint protection but there’s only one thing to remember about CrowdStrike: We stop breaches.