SVP of Marketing

Remote; San Francisco (CA); Hybrid; USD 350,000 - 600,000; Full time

Benefits offered by this job

Flexible working environment

Stock options

Professional growth and learning

Health and well-being

Family-friendly culture

Giving back

Job summary

airSlate is seeking an accomplished SVP of Marketing to lead global SaaS marketing initiatives across multiple brands. You will drive demand generation, content strategy, and martech enhancement in partnership with sales, product, and engineering.

A hands-on leader with an AI-first mindset, you will shape GTM, ICP definitions, and competitive positioning while scaling a diverse, remote-friendly marketing organization.

Qualifications

• 15–20 years of SaaS marketing leadership experience.
• Proven track record in self-serve digital and sales-assisted motion for SMB/mid-market.
• Direct experience building and scaling B2B demand gen with strong sales partnership.
• Hands-on builder who can develop muscle before delegating.
• AI-first mindset across martech tools, channels and processes.

Responsibilities

• Drive digital marketing performance across channels and optimize multi-brand spend to improve ROI.
• Build multichannel campaigns that convey product value to ICPs and align with product marketing managers.
• Scale a real B2B demand-gen engine including lead scoring and routing with sales.
• Elevate content strategy and execution across all surfaces and channels, including web.
• Architect and evolve martech stack in collaboration with engineering and data teams.
• Develop data instrumentation, reporting, and dashboards for campaigns and channels.
• Advise GMs on GTM strategy, positioning, competition, and ICPs.

Skills

SaaS marketing

Demand generation

Multi-brand portfolio

AI-first marketing

Cross-functional leadership

Budget management

GAO tooling

Tools

GAO

Job description

Defining the future of work & living globally

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines. At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

Today, in the age of AI, we are moving our products upmarket and innovating with new outcome oriented AI-first products for SMBs and midmarket. We need to more intentionally connect with our ICPs, create demand and sharpen our solution positioning, as opposed to just scooping up existing demand. This new marketing muscle needs to infuse both our digital and sales assist motion across our entire portfolio of products.

About the Marketing team

The marketing team handles comprehensive 360º communication and comprises over 130 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million.

About the role

As a SVP of Marketing, you'll own our entire marketing organization, serving all 4 BUs headed by their GMs, as well as the sales team. You'll inherit our center of excellence around SEM, SEO, affiliates and more generally digital performance marketing. You'll build everything else that is still missing around the small teams that have started exploring those functional areas: campaign and content strategy and creation, b2b demand generation, proper email execution, etc. You'll also steer our marketing in the new age of GAO, and together with our VP of Engineering and data teams you'll decide how to complete our martech infrastructure for the new needs, and build the new instrumentation and marketing analytics required.

What you will be working on:

Continue to drive digital marketing performance, expanding from search to under-used channels — display, social, video, community, and more. Optimize our $50M+ marketing budget to improve overall ROI across all products in terms of CAC/LTV.

Build proper multichannel campaigns with supporting assets that convey the value of our products to our ICPs, rather than optimizing each channel in isolation on bottom-of-funnel metrics alone. You'll partner closely with each BU's product marketing managers to sharpen and bring their positioning to life in these campaigns.

Build and scale a real B2B demand-gen engine — lead gen, scoring, and routing — in partnership with sales, growing the small team already exploring this area today.

Raise the bar on content strategy and execution across every surface and channel, including web.

Build our martech stack in partnership with our VP of Engineering, making build-vs-buy calls that reserve first-party engineering capacity for our most uniquely proprietary needs.

Build the data instrumentation, reporting, and dashboards our new marketing campaigns and channels require, in partnership with the data team.

Act as a trusted partner to our GMs on GTM strategy, especially positioning, competitive differentiation, and ICP definition.

Who you are:

A seasoned marketing executive with 15–20 years of experience in SaaS.

A proven track record straddling self-serve digital execution and scaled, sales-assisted motion with large SMB/mid-market accounts (this role is not enterprise field marketing). Direct experience building and scaling B2B demand gen — lead gen, scoring, routing — in close partnership with sales is critical.

Hands-on: a \"do it yourself until you delegate\" builder. We expect the leader to develop much of this new muscle themselves, scrappily and with skinny teams, before scaling it.

AI-first, culturally — in how we work, the martech tools we use, and new AI-driven channels we can leverage, like GAO.

Strong cross-functional operator, comfortable working closely with sales and business units across a multi-brand portfolio.

Balanced strengths across execution and strategy, with a proven edge in positioning-led demand creation.

Fast, decisive, and willing to test and fail — while staying humble and low-ego. Comfortable with ambiguity, since you'll inherit a team that's still only half built out.

Nice to have:

Affinity for SMBs, especially micro and small businesses.

Prior exposure to the document space is a plus.

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.