Sr. Product Marketing Manager

Remote; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Flexible work

Stock options

Learning & growth

Health benefits

Family-friendly culture

Giving back

Open communication

Job summary

airSlate is seeking a Senior Product Marketing Manager for pdfFiller to connect product value with customers and win in the market. This senior IC role owns positioning, GTM and launches, and works closely with Product and Sales to shape strategy and enable teams.

You’ll build customer insights, run competitive analysis, and drive go-to-market excellence across international teams in a distributed organization.

Qualifications

• 6+ years of SaaS product marketing experience.
• Owns product positioning, messaging and go-to-market strategy.
• Experience launching new products or major capabilities.
• Strong understanding of SaaS customer journeys.
• Experience partnering with Product, Sales, Growth and other teams.
• Strong customer research, market analysis and competitive intelligence.
• Ability to translate complex technology into clear customer value.
• Excellent written and verbal communication skills in English.

Responsibilities

• Own product positioning and messaging across pdfFiller use cases and segments.
• Lead go-to-market strategy for launches, capabilities and initiatives.
• Develop deep customer and market insights to inform Product and GTM decisions.
• Drive adoption and commercial impact with Growth and Lifecycle Marketing.
• Enable Sales with compelling narratives, battlecards and customer stories.
• Shape product strategy by representing market voices in discussions.

Skills

Excellent communication

Strong analytical skills

Customer research

Cross-functional collaboration

Independent working

English proficiency

Job description

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award‑winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast‑moving environment.

About the role

pdfFiller helps millions of customers create, edit, manage, sign and collaborate on documents digitally. We are looking for a Senior Product Marketing Manager who can connect what we build with why it matters to customers and how we win in the market.

This is a senior individual contributor role with significant ownership across positioning, go‑to‑market strategy, product launches, customer and competitive intelligence, and sales enablement.

We are looking for someone who is equally comfortable developing a positioning strategy, digging into customer and market data, partnering with Product on roadmap decisions, and giving GTM the tools and narratives they need to win.

What you'll be working on:

• Own product positioning and messaging

  • Develop and continuously refine positioning, messaging and value propositions for pdfFiller across key customer segments and use cases.

  • Translate complex product capabilities, including AI-powered functionality, into clear customer benefits and compelling commercial narratives.

  • Ensure our positioning is differentiated, evidence‑based and consistently reflected across the customer journey.

• Lead go‑to‑market strategy

  • Own the product marketing strategy for major launches, new capabilities and strategic initiatives from early planning through adoption.

  • Define target audiences, use cases, value propositions, competitive differentiation, launch plans and success measures.

  • Partner with Product early in the development process so customer and market insight informs what we build, not simply how we market it after launch.

• Develop deep customer and market insight

  • Build a strong understanding of pdfFiller customers, prospects, competitors and broader document productivity market.

  • Conduct customer research, win/loss analysis, competitive analysis and market segmentation to identify opportunities and inform Product and GTM strategy.

  • Turn customer insight and market data into recommendations leaders can act on.

• Drive adoption and commercial impact

  • Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention and expansion.

  • Identify gaps between product capability and customer understanding and develop strategies to close them.

  • Use data to evaluate whether positioning, launches and campaigns are changing customer behavior and contributing to business outcomes.

• Enable Sales and customer‑facing teams

  • Create sales narratives, competitive intelligence, battlecards, customer stories, presentations and other enablement materials that help customer‑facing teams communicate pdfFiller's value effectively.

  • Partner directly with Sales to understand objections, competitive pressure and customer needs and bring those insights back into Product and Marketing.

• Shape product strategy

  • Represent the voice of the market in product discussions.

  • Partner with Product leaders to evaluate market opportunities, customer problems, competitive dynamics and potential areas of investment.

  • Help the organization answer not only "Can we build this?" but "Who is this for, what problem does it solve, and why will customers choose us?"

Requirements:

• 6+ years of experience in product marketing, preferably within SaaS, B2B software, productivity tools, document technology or a related technology category

• Demonstrated ownership of product positioning, messaging and go‑to‑market strategy

• Experience bringing new products or major capabilities to market

• Strong understanding of SaaS customer journeys, including acquisition, activation, conversion, retention and expansion

• Experience partnering closely with Product, Sales, Growth and other cross‑functional teams

• Strong customer research, market analysis and competitive intelligence capabilities

• Ability to turn complex technology into simple, compelling customer value

• Strong commercial judgment and comfort using data to make decisions

• Excellent written and verbal communication skills in English

• Ability to operate independently in a distributed, international organization

What we offer

• Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

• Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance‑based bonus system and stock options so you share in the company’s growth.

• Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

• Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company‑wide Mental Health Days, when everyone takes time off to rest and recharge.

• Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company‑wide family days and our pet‑friendly approach, we’re committed to making work and life easier to balance.

• Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

• Open communication - We encourage transparent dialogue at all levels. From team discussions to company‑wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.