SVP, Media Strategy & Planning

Moon Rabbit; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Moon Rabbit is seeking an SVP, Media Strategy & Planning to provide senior media leadership across a portfolio of pharmaceutical brands and help shape the continued growth of the Media practice. The role requires investment and activation expertise across channels including direct, CTV, programmatic, social, search and other digital media.

The ideal candidate will oversee teams translating strategy into plans, investments and activation, build trusted client relationships, and drive new business

Qualifications

• 15+ years of media experience in agencies/healthcare.
• Deep pharmaceutical/healthcare media experience is required.
• Proven ability to lead multi-channel programs and drive growth.

Responsibilities

• Lead strategic media direction across a portfolio of pharmaceutical brands and complex business challenges.
• Develop integrated media strategies across HCP and DTC audiences.
• Establish a strong point of view across audience, channel, investment, innovation and measurement.
• Oversee strategy, planning, investment and activation to ensure recommendations are executable.
• Serve as a senior media advisor and trusted partner to clients.
• Lead senior-level client conversations and presentations, articulating strategic recommendations.

Skills

Leadership

Strategic thinking

Verbal communication

Storytelling

Client relations

Cross-functional collaboration

New business growth

Presentation skills

Job description

At Moon Rabbit, growth isn't just a goal—it's a reality. We're expanding our core business with a team of remarkable talent, driving us forward every day. Our partnerships span a diverse range, particularly in healthcare, where we collaborate with leading industry names and innovative startups alike. Beyond healthcare, we’re proud to work with organizations committed to advancing society and making a lasting impact. Together, we’re shaping a better future.

We’re Blended – we’ve mixed some of the very best people in healthcare with people who have done their most stellar work in consumer. We have discipline and imagination in equal measure. We have PhDs and high school dropouts, media-first digital natives and old school idea-first strategists. We're a giant bag of cultures, beliefs, and backgrounds that make a beautiful sound when they play together.

We’re Bright – the work might look effortless, but the thinking that shaped it is really smart. We’re constantly on the lookout for the real problem, the real opportunity, the thing that, if solved, will change things. We work hard to get intimate with the areas we are playing in because there’s no meaningful insight without intimacy.

We're in search of Brilliant – our formula for success is simple. Bring a diverse bunch of brilliantly talented, collaborative, interesting people together. Give them the tools that they need to do their jobs. Treat them right, pay them right, give them a stake in success, and watch the business fly.

What we’re looking for in you

• Be You – bring yourself to work and to the work that you do.
• Be Ambitious – bring a desire to excel and to win, a desire to push yourself and your teammates to create the very best work, and fight for the work you believe in.
• Be Curious – dig deep and outright care more. Don't ask if it's good enough, ask if it's great enough.
• Be Invested – in your clients’ success, sweat the small things and behave as partners, not providers.
• Be Collaborative – we’re a group of people all on the same path, looking to do things better (and do better things), together.

If all of that sounds like the sort of company you’d like to keep, then carry on reading.

Overview

We’re looking for an SVP, Media Strategy & Planning to provide senior media leadership across a portfolio of pharmaceutical brands and help shape the continued growth of Moon Rabbit’s Media practice.

This person will lead media strategy and planning while bringing strong investment and activation experience across channels including direct, CTV, programmatic, social, search and other digital media. They will oversee teams responsible for translating strategy into plans, investments and activation, while building trusted senior client relationships and connecting business objectives to clear, actionable media strategies.

A critical part of the role is new business and growth. We’re looking for an exceptional verbal communicator and storyteller who can quickly understand a business challenge, develop a compelling media point of view, and confidently bring that story to life in a pitch.

Key Responsibilities

Strategic Leadership

• Lead strategic media direction across a portfolio of pharmaceutical brands and complex business challenges.
• Develop integrated media strategies across HCP and DTC audiences.
• Establish a strong point of view across audience, channel, investment, innovation and measurement.
• Oversee strategy, planning, investment and activation to ensure recommendations are both strategically sound and executable.
• Serve as a senior media advisor and trusted partner to clients.
• Lead senior-level client conversations and presentations, confidently articulating and defending strategic recommendations.
• Translate complex media, data and technology topics into clear business recommendations.
• Build relationships and identify opportunities to expand the role of media.

New Business & Growth

• Lead the media contribution to new business pitches, RFPs and organic growth opportunities.
• Quickly identify the business challenge and develop a compelling, differentiated media point of view.
• Help shape the strategic narrative and ensure media has a clear role in the broader agency story.
• Bring exceptional verbal storytelling and presentation skills to pitch environments and senior client presentations.
• Confidently present to C‑suite audiences, think on their feet and adapt their story based on the room.
• Partner across Strategy, Creative, Account, Analytics and Activation to create a cohesive agency story.

Planning, Investment & Activation

• Bring deep experience across media strategy, planning, investment and activation, with the ability to oversee teams across these disciplines.
• Provide senior guidance across direct, CTV, programmatic, social, search and other digital channels, working closely with channel SMEs.
• Ensure media plans translate strategy into thoughtful channel, audience and investment decisions.
• Apply deep knowledge of the pharmaceutical media ecosystem, including HCP/DTC audiences, data, targeting, measurement and regulatory considerations.
• Stay ahead of emerging media, technology and audience trends and bring relevant innovation to clients.
• Lead, mentor and develop media talent across strategy, planning and investment.
• Raise the quality of strategic thinking, client leadership and presentation skills across the Media organization.
• Foster collaboration and accountability across Media, Analytics, Creative, Strategy and Account teams.

The Ideal Candidate

Experience & Expertise

• 15+ years of media experience with significant agency leadership experience.
• Deep pharmaceutical/healthcare media experience is required.
• Strong experience across media strategy, planning, investment and activation.
• Experience overseeing integrated media teams and complex, multi‑channel programs.
• Proven ability to lead strategic direction across multiple accounts and complex business challenges.

Leadership & Communication

• Exceptional verbal communication, presentation and storytelling skills.
• Proven ability to command a room and influence senior and C‑suite stakeholders.
• Able to make complex media and data concepts simple, relevant and persuasive.
• Strong strategic thinker who can move comfortably between big-picture strategy and media execution.
• Proven experience leading and developing high-performing media teams.

New Business & Growth

• Demonstrated success leading or contributing to competitive new business pitches.
• Ability to quickly diagnose a business challenge, develop a compelling media point of view and communicate it persuasively.
• Strong commercial instincts and ability to identify opportunities for organic growth.
• Collaborative leader who works effectively across disciplines.
• Brings a strong point of view, curiosity and a willingness to challenge conventional thinking.
• Low ego, high accountability and passionate about developing talent.