SVP, Media Strategy & Planning

Empower Media; Chicago (IL); Hybrid; USD 200,000 - 250,000; Full time

Job summary

A leading media agency in Chicago seeks an SVP of Media Strategy & Planning to drive innovative media strategies. The role demands extensive experience in both brand and performance media, focusing on audience insights and data-driven decisions. The ideal candidate will lead diverse teams, ensuring impactful media plans that align with client objectives. Join a dynamic environment that values strategic thinking and offers competitive compensation.

Benefits

Medical insurance

Vision insurance

401(k)

Professional development opportunities

Qualifications

• 12+ years of experience in media strategy and planning.
• Proven leadership in managing high-performing media teams.
• Deep expertise in omnichannel media planning.

Responsibilities

• Lead the development of full-funnel media strategies.
• Serve as a strategic partner to clients.
• Oversee media planning teams and ensure collaboration.

Skills

Leadership

Analytical Mindset

Client-facing Skills

Strategic Thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Tools

Nielsen

MRI

Telmar

Guideline planning

Job description

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This range is provided by Empower Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$200,000.00/yr - $250,000.00/yr

Direct message the job poster from Empower Media

Lead Talent Acquisition Partner | Building Diverse & Talented Teams | Agency & Media Recruitment Specialist | Champion of Change and Innovation

About Us:

Empower Media is one of the largest independent media agencies dedicated to delivering cutting-edge, data-driven media strategies that drive business outcomes for our clients. We specialize in integrated media planning, omnichannel activation, and innovation across traditional and digital platforms. We are looking for a strategic and dynamic leader to join our team and help shape the future of media strategy for our clients.

Position Overview:

The SVP, Media Strategy & Planning will be based in Chicago, IL and is a key leader responsible for developing and driving media strategies that align with client business objectives. This role requires a deep understanding of audience insights, emerging media trends, and data-driven decision-making to create impactful media plans. The ideal candidate will have a strong background in both brand and performance media, with experience across both traditional and digital media channels. Retail experience greatly preferred.

Key Responsibilities:

• Lead the development of full-funnel media strategies that drive measurable business results.
• Serve as a strategic partner to clients, understanding their goals and translating them into effective media plans.
• Oversee the media planning teams across a book of business, fostering a culture of collaboration, innovation, and performance excellence.
• Lead multi-disciplinary teams in service of client business outcomes, including facilitating and driving investment & activation plans as well as ensuring measurement frameworks are delivered.
• Ensure the integration of data, analytics, and insights into media planning processes to enhance decision-making.
• Drive thought leadership by staying ahead of media trends and educating both internal teams and clients on industry trends and emerging opportunities.
• Partner with cross-functional teams, including investment, analytics, finance, creative and account management, to ensure holistic campaign execution.
• Participate in new business efforts, contributing to pitches and agency growth initiatives.

Qualifications:

• 12+ years of experience in media strategy and planning, preferably within an agency environment.
• Proven leadership in managing high-performing media teams.
• Deep expertise in omnichannel media planning, including digital, programmatic, social, search, and traditional media.
• Strong analytical mindset with experience using data to inform media strategies.
• Excellent client-facing skills with a consultative approach.
• Experience working with media planning tool suite: Nielsen, MRI, Telmar, Guideline planning, etc.
• Ability to balance strategic vision with hands-on execution.
• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
• Bachelor's degree in Marketing, Business, Communications, or a related field

Why Join Us?

• Opportunity to work with high-profile brands and innovative clients.
• A collaborative and entrepreneurial environment that values strategic thinking.
• Competitive salary and benefits package, including professional development opportunities.
• Hybrid work arrangement to support work-life balance—Tues-Thurs in Chicago office.

Join us in shaping the future of media strategy! Apply today to be part of our dynamic team.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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