SVP, MEDIA PLANNING

Empower Media; Chicago (IL); Hybrid; USD 200,000 - 250,000; Full time

Job summary

Empower Media seeks a strategic and dynamic leader for the SVP, Media Strategy & Planning role in Chicago, IL. This key position focuses on developing media strategies that align with client objectives, leveraging audience insights and emerging trends. The ideal candidate will have extensive experience in both brand and performance media across various channels, including digital and traditional media.

Benefits

Competitive salary and benefits package

Professional development opportunities

Collaborative and entrepreneurial environment

Hybrid work arrangement

Qualifications

• 12+ years of experience in media strategy and planning.
• Deep expertise in omnichannel media planning.
• Proven leadership in managing high-performing media teams.

Responsibilities

• Lead development of full-funnel media strategies.
• Serve as a strategic partner to clients.
• Drive thought leadership and educate on industry trends.

Skills

Leadership

Analytical skills

Client-facing skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Nielsen

MRI

Telmar

Guideline planning

Job description

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This range is provided by Empower Media. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

200,000.00 / yr - $250,000.00 / yr

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Lead Talent Acquisition Partner | Building Diverse & Talented Teams | Agency & Media Recruitment Specialist | Champion of Change and Innovation

About Us :

Empower Media is one of the largest independent media agencies dedicated to delivering cutting-edge, data-driven media strategies that drive business outcomes for our clients. We specialize in integrated media planning, omnichannel activation, and innovation across traditional and digital platforms. We are looking for a strategic and dynamic leader to join our team and help shape the future of media strategy for our clients.

Position Overview :

The SVP, Media Strategy & Planning will be based in Chicago, IL and is a key leader responsible for developing and driving media strategies that align with client business objectives. This role requires a deep understanding of audience insights, emerging media trends, and data-driven decision-making to create impactful media plans. The ideal candidate will have a strong background in both brand and performance media, with experience across both traditional and digital media channels. Retail experience greatly preferred.

Key Responsibilities :

• Lead the development of full-funnel media strategies that drive measurable business results.
• Serve as a strategic partner to clients, understanding their goals and translating them into effective media plans.
• Oversee the media planning teams across a book of business, fostering a culture of collaboration, innovation, and performance excellence.
• Lead multi-disciplinary teams in service of client business outcomes, including facilitating and driving investment & activation plans as well as ensuring measurement frameworks are delivered.
• Ensure the integration of data, analytics, and insights into media planning processes to enhance decision-making.
• Drive thought leadership by staying ahead of media trends and educating both internal teams and clients on industry trends and emerging opportunities.
• Partner with cross-functional teams, including investment, analytics, finance, creative and account management, to ensure holistic campaign execution.
• Participate in new business efforts, contributing to pitches and agency growth initiatives.

Qualifications :

• 12+ years of experience in media strategy and planning, preferably within an agency environment.
• Proven leadership in managing high-performing media teams.
• Deep expertise in omnichannel media planning, including digital, programmatic, social, search, and traditional media.
• Strong analytical mindset with experience using data to inform media strategies.
• Excellent client-facing skills with a consultative approach.
• Experience working with media planning tool suite : Nielsen, MRI, Telmar, Guideline planning, etc.
• Ability to balance strategic vision with hands-on execution.
• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
• Bachelor's degree in Marketing, Business, Communications, or a related field

Why Join Us?

• Opportunity to work with high-profile brands and innovative clients.
• A collaborative and entrepreneurial environment that values strategic thinking.
• Competitive salary and benefits package, including professional development opportunities.
• Hybrid work arrangement to support work-life balanceTues-Thurs in Chicago office.

Join us in shaping the future of media strategy! Apply today to be part of our dynamic team.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Advertising

Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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