SVP Marketing & Growth Leader

Howard Hanna; Mayfield Heights (OH); On-site; USD 350,000 - 650,000; Full time

Job summary

Howard Hanna Real Estate Services is seeking a strategic Senior Vice President of Marketing to lead enterprise marketing priorities and oversee a high-performing marketing organization. The role spans multiple states and markets, coordinating Communications, Brand, Enterprise Creative, Digital Marketing & Product, and Data Analysis & Insights to support growth, agent recruiting, and consumer engagement.

Based in Cleveland with travel to markets, this leader drives measurable outcomes and

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 10+ years of progressive marketing experience, including substantial leadership responsibility.
• Experience leading multidisciplinary marketing teams and coordinating work across multiple markets or business units.
• Demonstrated success connecting marketing initiatives to growth, lead generation, customer engagement, agent or sales-force enablement and measurable outcomes.
• Strong working knowledge of brand, communications, creative, digital marketing, CRM, analytics and marketing technology.
• Experience managing budgets, external partners, competing priorities and organizational change.
• Excellent executive communication, collaboration, talent development and project execution skills.
• Experience in real estate, brokerage, financial services, consumer services or another distributed sales environment preferred.

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with company priorities, market opportunities and available resources.
• Advance initiatives supporting listing acquisition, agent recruiting and retention, consumer engagement, market share and essential services adoption.
• Define objectives, timelines, ownership and performance measures; report progress and adjust programs based on results.
• Implement and maintain a consistent Howard Hanna brand identity and messaging across markets, business lines and customer touchpoints.
• Lead brand activation through advertising, digital channels, signage, offices, recruiting, events and agent marketing, balancing enterprise standards with local relevance.
• Partner with communications leadership on internal and external communications, public relations, executive messaging and reputation management.
• Work with digital, technology and business leaders to improve websites, CRM, lead generation, marketing automation, social media and consumer engagement platforms.
• Drive adoption and effectiveness of digital tools across field teams and agents.
• Evaluate AI, first-party data and emerging technology opportunities based on business value, responsible use and consumer experience.
• Use consumer, market and campaign data to inform targeting, segmentation, investment decisions and program improvements.
• Establish practical dashboards and reporting that connect marketing activity with engagement, adoption, leads and business outcomes.
• Lead enterprise creative planning, standards and production across design, advertising, content, video and photography.
• Establish efficient workflows, prioritization and scalable templates that enable high-quality enterprise work and effective local execution.
• Partner with Market Presidents, managers and agents to convert enterprise initiatives into market-specific action plans.
• Position field marketing teams as strategic advisors and coaches focused on listing marketing, sphere engagement, recruiting, content and technology adoption.
• Create feedback loops between local markets and enterprise teams to improve service, relevance and results.
• Coordinate marketing with Mortgage, Title, Insurance, Relocation, Property Management and other business lines.
• Develop campaigns and consumer messaging that communicate the value of a connected real estate services experience and support cross-business opportunities.
• Support acquisition and market-entry initiatives through brand transition plans, launch marketing and stakeholder communications.
• Coordinate with business leaders to preserve valuable local relationships while advancing enterprise integration.
• Lead, coach and develop enterprise and field marketing talent; establish clear responsibilities, service expectations and performance accountability.
• Improve collaboration, prioritization and execution across teams and markets, creating a culture of responsiveness, innovation and continuous improvement.
• Manage budgets, agency and vendor relationships, resource allocation and operational processes with an emphasis on efficiency and measurable return.

Skills

Leadership

Marketing strategy

Brand management

CRM & analytics

Budget management

Executive communication

Cross-market coordination

Education

Bachelor's degree in marketing, business, communications or related field

Advanced degree

Job description

Howard Hanna Real Estate Services is seeking a strategic Senior Vice President of Marketing to lead enterprise marketing priorities and oversee a high-performing marketing organization. The role spans multiple states and markets, coordinating Communications, Brand, Enterprise Creative, Digital Marketing & Product, and Data Analysis & Insights to support growth, agent recruiting, and consumer engagement.

Based in Cleveland with travel to markets, this leader drives measurable outcomes and