SVP, Marketing

Parsley Health; United States; Remote; USD 250,000 - 275,000; Full time

Job summary

Parsley Health is seeking a dynamic VP of Marketing to spearhead direct-to-consumer and B2B2C marketing initiatives. In this pivotal role, you'll leverage your considerable experience in marketing strategy and team leadership to drive growth within a mission-driven startup focused on comprehensive healthcare solutions.

Benefits

Equity Stake

401(k) with Employer Matching

Remote-first Work Environment

Complimentary Health Membership

Subsidized Medical, Dental, and Vision Insurance

Generous Paid Time Off

Annual Wellness Stipend

Qualifications

• 15+ years of DTC healthcare marketing experience.
• Demonstrated experience in channel optimization including SEO and influencer partnerships.
• Strong leadership and communication skills.

Responsibilities

• Lead and develop marketing strategies for customer acquisition and retention.
• Oversee all marketing channels to deliver on KPIs.
• Manage a diverse marketing team.

Skills

Leadership

Marketing Strategy

Data Analytics

Team Management

Growth Marketing

Channel Expertise

Job description

At Parsley Health, we’re building the healthcare experience we all wish existed—root-cause, functional medicine that’s affordable, data-driven, and designed to help people truly heal. We combine advanced diagnostics, clinical care, and smart tech to treat the whole person—because the gut, brain, hormones, and immune system are all connected. Today, we’re the largest functional healthcare company in the country, and we’re just getting started.

How we work:

We’re in a pivotal chapter focused on accelerating growth and driving meaningful impact. At Parsley, we keep our momentum by emphasizing speed, accountability, and a strong commitment to excellence. Our culture values ownership, collaboration, and continuous improvement. Parsley’s values—Treat the Root Cause, Commit to Excellence, Win Together, Take Ownership, Speed to Impact, and Count Every Good Thing—guide how we lead, build, and grow together.

• Mission-Driven Team: Help people live healthier, longer lives through a proactive, holistic approach to care
• Ownership & Autonomy: Take on meaningful work with the support and trust to make real impact
• Build, Don’t Maintain: We’re scaling quickly and looking for builders, not maintainers
• Igniting Change: We move fast, value smart solutions, and celebrate high-value contributions at every level

Who we're looking for:

We’re looking for people who thrive in fast-moving, mission-driven environments—and aren’t afraid of hard work or a little ambiguity. You’re excited to be part of a growing startup where your ideas matter, your impact is immediate, and every challenge is a chance to build something better. You roll up your sleeves, learn on the fly, and find purpose in the process.

The opportunity:

We are seeking a seasonedSVP of Marketing to lead our direct-to-consumer (DTC) and B2B2C marketing initiatives and drive Parsley to its next stage of successful growth. This pivotal role requires a dynamic full-stack marketer with deep expertise in DTC and B2B2C healthcare marketing. The ideal candidate will have a proven track record in driving successful growth and achieving CAC, LTV, & total acquisition goals through various channels, exceptional leadership skills, and a deep passion for root cause resolution medicine.

This is a remote-first position (with preference for individuals based out NYC) reporting directly into our CEO.

What you’ll do:

• Strategic Leadership: Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.
• Channel Expertise: Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, partner marketing, employee & member activation, brand partnerships, paid search & social, direct mail, events & activations, PR & comms, etc. to deliver on KPIs.
• Team Management: Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture.
• Hands-On Execution: Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns.
• Data-Driven Decision Making: Utilize analytics and data insights to continually refine marketing strategies and improve ROI.
• Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth.
• Brand Stewardship & PR: Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints–and especially through PR and communications.

What you’ll need:

• Experience: 15+ years of marketing experience, with a significant portion in DTC healthcare. Some B2B experience is preferred.
• Channel Mastery: Demonstrated expertise in SEO, content, lifecycle marketing, influencer, product marketing, brand partnerships, paid search & social, events & activations, PR & comms, and direct mail.
• Leadership: Exceptional leadership, team management, and communication skills.
• Growth-Oriented: Strong understanding of growth marketing principles and data analytics.
• Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on.
• Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare

Benefits and Compensation:

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimenta ry Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual wellness stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees. The starting salary for this role is between $250,000 - $275,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process.

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members.

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process.

Please note:

• We will never communicate with you via Microsoft Teams
• We will never ask for your bank account information at any point during the recruitment process, nor will we send you a check (electronic or physical) to purchase home office equipment

We look forward to connecting!

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