SVP, Marketing

AMERICAN MANAGEMENT ASSOC.; New York (NY); On-site; USD 200,000 - 320,000; Full time

Job summary

American Management Association (AMA) in New York City is seeking a Senior Vice President of Marketing to lead the development and execution of AMA's growth strategy. This role oversees the seminar business P&L, aiming to drive scalable growth, brand recognition, and measurable results.

The SVP will identify new market opportunities, shape go-to-market plans, and foster executive-level relationships with key accounts and strategic partners to sustain revenue growth and customer lifetime value.

Qualifications

• Bachelor's degree required; MBA or advanced degree strongly preferred.
• Minimum 15 years of progressive leadership experience with executive responsibility for sales and marketing in B2B.
• Proven success in scaling revenue and driving customer-centric transformation.
• Experience leading integrated marketing organizations and complex sales teams with CRM, analytics and brand strategy.
• Excellent executive presence and business acumen with internal/external influence.
• Experience in learning, consulting, or membership-based organizations preferred.
• Travel in accordance with business need.

Responsibilities

• Establish and manage a multi-faceted budget with full P&L responsibility.
• Shape revenue growth strategy, aligning inside sales and marketing with long-term objectives.
• Identify and evaluate new market opportunities and partnerships for growth.
• Lead go-to-market strategies leveraging industry trends to position AMA competitively.
• Represent the voice of the customer in executive discussions.
• Implement scalable AI-driven forecasting, performance tracking, and client success metrics.
• Cultivate executive-level relationships with key accounts and strategic partners.
• Drive brand positioning and thought leadership amid a dynamic market.
• Use data and market intelligence to optimize revenue growth and alignment.
• Build and lead high-performing revenue-generating teams with cross-functional collaboration.

Skills

Executive leadership

CRM analytics

Brand strategy

Go-to-market strategy

Strategic partnerships

Data-driven forecasting

Revenue growth

Education

Bachelor's degree

MBA or advanced degree

Tools

CRM systems

Analytics tools

Job description

American Management Association, a world leader in talent development, is hiring a Senior Vice President of Marketing in New York City. As a key member of AMA's executive leadership team, the SVP will lead the development and execution of AMA's growth strategy. The SVP will oversee the P&L for AMA's seminar business, driving scalable growth, brand recognition, and measurable results. They will also identify new market opportunities and position AMA as a preferred learning partner.

Responsibilities include:

• Establish and manage a multi-faceted budget with full P&L responsibility.
• Shape AMA's revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives.
• Identify and evaluate new market opportunities, including strategic partnerships, and global licensees that support sustainable revenue growth and market penetration.
• Lead the creation and execution of go-to-market strategies leveraging industry trends and position AMA competitively within the leadership development and training market.
• Represent the voice of the customer in executive discussion and decision-making.

• Implement a scalable infrastructure leveraging AI for data-driven forecasting, performance tracking, and client success metrics.
• Cultivate executive-level relationships with key accounts and strategic partners, ensuring high retention, expansion, and customer lifetime value.

• Drive brand positioning and thought leadership to reinforce AMA's relevance in a competitive and evolving landscape.
• Use data, market intelligence, and customer insights to continuously optimize revenue growth and strategic alignment.

• Build and lead high-performing, revenue generating teams with a focus on cross-functional collaboration, innovation, and results.
• Promote a culture of accountability, agility, and excellence across all levels of the Sales and Marketing organization.
• Other related duties.

Qualifications include:

• Bachelor's degree required; MBA or advanced degree strongly preferred.
• Minimum 15 years of progressive leadership experience, including executive-level responsibility for both sales and marketing in a B2B environment.
• Demonstrated success in scaling revenue, leading organizational change, and driving customer-centric transformation.
• Proven expertise in leading integrated marketing organizations and complex sales teams, with strong command of digital tools, CRM, analytics, and brand strategy.
• Exceptional executive presence, business acumen, and ability to influence at the highest levels—both internally and externally.
• Experience in learning, consulting, or membership-based organizations strongly preferred.
• Travel in accordance with business need.

More about American Management Association (amanet.org):

American Management Association (AMA) is a global professional development organization that empowers individuals and organizations to thrive in today's dynamic business environment. Through leadership development, management training, and corporate learning solutions—delivered in person and online—AMA equips professionals with practical skills, strategic insight, and real-world tools to drive performance, lead change, and accelerate growth.

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans; an ADA-compliant organization