SVP/Head of Marketing

CenterCal Properties, LLC; El Segundo (CA); On-site; USD 260,000 - 380,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Short-term disability

Long-term disability

Group term life

401k eligibility after 90 days

Financial advisement

Unlimited PTO

Volunteer days

Flexible spending accounts

Job summary

CenterCal Properties, LLC is seeking a seasoned marketing executive to serve as Head of Marketing, reporting to the CEO and guiding brand strategy across corporate and property levels.

The role leads a cross-functional team responsible for digital and property marketing, tenant engagement, and community initiatives across a multi-state portfolio.

Qualifications

• 15+ years of progressive marketing experience.
• Minimum 5 years in a senior marketing leadership role.
• Experience in retail real estate, mixed-use development, or commercial property management preferred.
• Proven ability to lead cross-functional, geographically distributed teams.

Responsibilities

• Develop and execute a comprehensive, multi-year marketing strategy aligned with business goals.
• Champion CenterCal brand across corporate and property touchpoints.
• Oversee property marketing programs, budgets, and ROI measurement.
• Lead and develop a geographically distributed marketing team.
• Partner with executives on acquisitions, developments, and leasing objectives.

Skills

Senior leadership

Retail real estate

Brand management

Digital marketing

Budget management

Cross-functional leadership

Multi-market portfolio

Executive presence

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

Based in El Segundo, CA, we are currently seeking an SVP/Head of Marketing who embodies our values: kind, scrappy, uplift communities, creative persistence, curiously open minded, magical places, and build great teams.

In addition to a competitive compensation package, CenterCal offers a comprehensive benefits package and company culture that is collaborative and focused on the health and well-being of its strongest asset – all employees!

• Medical, dental, vision, short-term disability, long-term disability and a group term life benefit.
• 401k plan - Under the Company’s current benefits package, eligible employees can begin participating after 90 days of employment.
• Financial advisement services through the company’s 401k advisor.
• Unlimited PTO Plan
• Two paid community service days – one individual volunteer day and one company-sponsored.
• Flexible spending accounts and more!

Position Overview

CenterCal Properties, LLC is seeking a seasoned, strategic marketing executive to serve as Head of Marketing. This is a senior leadership role that sits on the executive team and carries full responsibility for the company's brand, marketing strategy, and marketing execution across both the corporate and property levels. The Head of Marketing will serve as the company's chief marketing authority, partnering with the executive team to advance CenterCal's business objectives while overseeing a team that spans digital marketing and property-level marketing functions.

The ideal candidate brings deep experience in retail real estate, mixed-use development, or commercial property marketing, combined with a demonstrated ability to lead high-performing teams, build brand identity, and drive tenant and community engagement across a multi-property portfolio.

Reporting Structure

The Head of Marketing reports directly to the Chief Executive Officer and serves as a member of the executive leadership team. Direct reports include:

• Property-Level Marketing Staff (across CenterCal's portfolio of retail and mixed-use properties in California, Oregon, Utah, Washington, and Idaho)

Key Responsibilities

Executive Leadership & Strategy

• Serve as a member of the executive team, contributing to company-wide strategy, planning, and decision-making.
• Develop and execute a comprehensive, multi-year marketing strategy aligned with CenterCal's business goals, core values, and portfolio growth.
• Champion the CenterCal brand across all touchpoints — corporate, property, tenant, and community — ensuring consistency, quality, and relevance.
• Partner with the CEO, EVP Leasing, SVP Development, and SVP Property Management on marketing initiatives tied to new acquisitions, developments, and leasing objectives.
• Serve as a strategic advisor to the executive team on market trends, consumer behavior, competitive positioning, and emerging marketing technologies.

Brand Management & Corporate Marketing

• Own and evolve CenterCal's corporate brand identity, visual standards, and messaging frameworks.
• Oversee the development of corporate marketing materials, investor communications, and thought leadership content.
• Direct public relations strategy, media relationships, and corporate communications in collaboration with senior leadership.
• Lead sponsorship, partnership, and community engagement initiatives that reinforce CenterCal's mission to create Magical Places and Uplift Communities.

Property Marketing Oversight

• Provide strategic direction and oversight for marketing programs across CenterCal's retail and mixed-use property portfolio.
• Ensure property-level marketing plans are aligned with leasing objectives, tenant mix strategies, and community positioning.
• Oversee property marketing budgets, ensuring resources are deployed effectively and ROI is measured and reported.
• Collaborate with General Managers, Property Managers, and the Leasing team to develop property-specific campaigns, events, and tenant engagement programs.
• Establish and enforce brand and marketing standards across all properties and markets.
• Provide executive oversight of the Digital Marketing Manager and all digital marketing functions, including social media, SEO/SEM, email marketing, paid media, website management, and analytics.
• Drive the adoption of data-driven marketing practices across the organization, leveraging analytics to inform strategy and measure performance.
• Champion innovation in marketing technology, platforms, and consumer engagement tools.
• Ensure digital presence at both the corporate and property levels reflects CenterCal's brand standards and strategic priorities.
• Lead, mentor, and develop a geographically distributed marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Establish clear goals, performance metrics, and professional development plans for all direct and indirect reports.
• Build and maintain a high-performing marketing function that scales with CenterCal's growing portfolio.
• Partner with Human Resources on recruiting, onboarding, and retention of marketing talent.

Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

Qualifications

Required

• 15+ years of progressive marketing experience, with a minimum of 5 years in a senior marketing leadership role.
• Experience in retail real estate, mixed-use development, commercial property management, or a closely related industry strongly preferred.
• Demonstrated success leading marketing strategy across a multi-location or multi-market portfolio.
• Proven ability to lead and develop cross-functional, geographically distributed teams.
• Executive presence with the ability to effectively engage internal leadership, tenants, investors, community stakeholders, and media.
• Strong financial acumen, including experience managing and optimizing marketing budgets.
• Deep knowledge of digital marketing, brand management, content strategy, and integrated marketing communications.
• Bachelor's degree in Marketing, Communications, Business, or a related field required.

Preferred

• Master's degree in Marketing, Business Administration, or a related field.
• Experience working within or alongside a real estate development or investment platform.
• Familiarity with specialty leasing, experiential retail, and mixed-use placemaking concepts.
• Established media and community relations network in key CenterCal markets (California, Oregon, Utah, Washington, Idaho).

About CenterCal Properties

CenterCal Properties, LLC is a vertically integrated retail and mixed-use real estate developer headquartered in El Segundo, California, with a portfolio spanning California, Oregon, Utah, Washington, and Idaho. CenterCal is guided by a set of core values that define how we work and what we build: Kind, Scrappy, Uplift Communities, Creative Persistence, Curiously Open Minded, Magical Places, and Build the Best Teams. We are committed to creating environments where communities thrive and where the best talent can do their best work.

CenterCal Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.