SVP, Digital & Influencer Strategy

MSL (Global); New York (NY); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

401k

Medical, dental, vision

Paid time off

Job summary

MSL (Global) in New York seeks an SVP, Digital & Influencer Strategy to lead bold influencer programs for world-renowned consumer brands. You will identify creators, build talent partnerships, negotiate contracts, oversee campaigns, and measure impact to drive engagement and business results.

You will stay ahead of platform trends, collaborate with earned media, social, creative and strategy teams, and translate insights into innovative programs that boost relevance and growth for clients.

Qualifications

• 10+ years of experience in influencer marketing, PR, or communications.
• Proven ability to lead integrated influencer programs for consumer brands.
• Strong leadership, client relations, and project management skills.

Responsibilities

• Develop and lead integrated influencer marketing strategies for consumer brands.
• Serve as subject matter expert on influencer marketing, social trends, and creator partnerships.
• Build and maintain relationships with influencers, talent managers, and platform reps.
• Lead end-to-end influencer campaigns: strategy, outreach, negotiations, content oversight, measurement.

Skills

Influencer marketing

Account management

Team leadership

Strategic thinking

Public relations

Education

BA in Public Relations/Communications

Job description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the Senior Vice President, Digital role we have open.

What you’ll do: The SVP, Digital & Influencer Strategy will lead bold, culture-driving influencer programs for some of the world's most recognizable consumer brands. You'll shape and execute integrated influencer strategies—from identifying emerging creators and building talent partnerships to negotiating contracts, overseeing campaigns, and measuring impact. You will stay ahead of platform trends, creator culture, and social conversations, helping clients connect with audiences in authentic and meaningful ways. You'll partner closely with earned media, social, creative, and strategy teams to develop innovative programs that drive engagement, relevance, and business results.

What you’ll bring to the table: A deep understanding of influencer marketing and the creator economy, with a proven ability to develop and lead integrated influencer strategies that drive meaningful results for our brands. You'll bring expertise in creator partnerships, social media trends, up and coming platforms, and industry best practices, along with the ability to translate insights into innovative, impactful programs. As a trusted advisor to clients and teams, you'll seamlessly connect influencer strategies to broader communications and business objectives while identifying new opportunities for creativity, growth, engagement, and brand relevance.

Responsibilities:

• Develop and lead integrated influencer marketing strategies across consumer brands practice to drive brand awareness, engagement, and business outcomes.
• Serve as the agency's subject matter expert on influencer marketing, social media trends, creator partnerships, emerging platforms, and industry best practices.
• Build and maintain relationships with influencers, creators, talent managers, agents, and platform representatives to secure strategic partnerships and maximize client opportunities.
• Lead end-to-end influencer campaigns, including strategy development, talent identification, outreach, negotiations, contracting, content oversight, performance measurement, and reporting.
• Partner closely with account, digital, social, creative, and earned media teams to integrate influencer programs into broader communications and marketing strategies.
• Advise senior client stakeholders on influencer strategy, creator selection, budget allocation, content optimization, and measurement frameworks.
• Oversee influencer budgets, talent fees, agency resources, and campaign timelines to ensure successful execution and profitability.
• Establish campaign KPIs and measurement methodologies, analyzing performance data to provide actionable insights and optimization recommendations.
• Manage and mentor influencer marketing specialists and cross-functional team members, fostering professional development and best-in-class execution.
• Develop scalable influencer engagement programs, ambassador initiatives, affiliate partnerships, and creator communities to support long-term brand growth.
• Monitor emerging cultural trends, creator ecosystems, and platform innovations to proactively identify opportunities for clients and agency advancement.

Requirements:

• 10+ years previous experience and a B.A. in Public Relations, Communications or a related discipline;
• Digital native with understanding of influencer from owned, earned and paid perspectives.
• Proven experience developing and managing influencer marketing programs within a public relations agency environment
• In-depth knowledge of related social trends and industry sector events and experience working with celebrities, social influencers and brand ambassadors.
• Proven experience in leading teams to execute client programs with a blend of strong time management, leadership, team building, mentoring and client relation skills
• Proven experience in the Consumer Brands space

Compensation Range: $180,215- $299,637 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.