SVP, Client Partnerships

GSTV And Big Machine Label Group; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

GSTV is seeking a senior sales leader to run the Northeast Majors market, driving revenue growth across priority advertisers, agencies, holding companies, and major buying centers. You will report to the CRO, own market performance, and deepen senior agency and advertiser relationships to translate audience, location, and measurement capabilities into higher‑quality opportunities.

This high‑accountability role requires coaching sellers, elevating account planning, and delivering measurable

Qualifications

• 12+ years of experience in media sales and revenue leadership.
• Proven track record leading sales teams in a major market.
• Strong senior relationships with advertisers, agencies, and holding companies.
• Experience with DOOH, retail media, ad tech, or digital video.
• BA/BS degree or equivalent education.

Responsibilities

• Define the revenue strategy and market coverage for the Northeast Majors.
• Lead and coach the sales team to improve pipeline, forecast accuracy, and close rates.
• Deepen senior relationships with priority advertisers, agencies, and holding companies.
• Align pricing, packaging, and product priorities with market needs.
• Collaborate cross-functionally to surface market feedback and drive revenue growth.

Skills

Leadership

Strategic selling

Executive relationships

Forecasting & pipeline management

Sales coaching

Education

BA/BS degree from a leading US or international university

Job description

GSTV is seeking a senior sales leader to lead the Northeast Majors business and drive revenue growth across priority advertisers, agencies, holding companies, and major buying centers. Reporting to the CRO, this leader will own market performance, including account strategy, pipeline creation, senior customer relationships, deal execution, account planning, and seller accountability.

The role requires a hands‑on market leader who can deepen senior agency and advertiser relationships, improve sales discipline, and translate the company’s audience, location, context, and measurement capabilities into larger, higher‑quality opportunities. The leader will also help expand programmatic demand in the market by strengthening relationships with agency trading desks, DSPs, SSPs, and other demand‑side partners. The right candidate brings strong relationships across media buyers, agencies, holding companies, and major advertisers, with experience in DOOH, retail media, ad tech, digital video, or related advertising‑supported businesses.

This is a high‑accountability role for a sales leader who can raise the standard of execution in a critical market, coach sellers, improve account planning, and deliver measurable revenue growth.

What Success Looks Like

• Revenue growth across Northeast Majors accounts, agencies, verticals, and priority customers
• Improved pipeline quality, forecast accuracy, close rates, and sales productivity
• Stronger senior‑level relationships with priority Northeast advertisers, agencies, and holding companies
• Larger and higher‑quality deals supported by stronger pricing discipline and clearer value articulation
• Better account planning, opportunity qualification, agency coverage, and follow‑up across the sales team
• Increased use of category‑specific narratives, proof points, and outcome‑based selling materials
• Expanded programmatic demand and revenue through agency trading desk, DSP, SSP, and demand‑side relationships
• Higher‑accountability sales culture focused on preparation, customer value, and measurable revenue outcomes

Responsibilities

Market Revenue Strategy and Coverage

• Define the revenue strategy and coverage model for the Northeast Majors market across priority accounts, agencies, holding companies, verticals, and buying centers
• Identify the highest‑value growth opportunities by customer, category, campaign objective, budget source, and channel
• Build a practical market plan with clear account priorities, pipeline expectations, owners, and revenue targets
• Partner with the CRO to align market strategy with company revenue priorities, pricing approach, product capabilities, and inventory strategy
• Focus the team on opportunities that improve revenue growth, deal quality, and customer retention

Agency, Advertiser, and Strategic Account Relationships

• Build and deepen senior relationships with priority Northeast advertisers, agencies, holding companies, and strategic accounts
• Serve as the senior commercial lead for the market’s most important customer relationships and revenue opportunities
• Strengthen market positioning by connecting audience, location, context, measurement, and business outcomes
• Expand existing relationships through larger commitments, new use cases, broader buying centers, and repeatable planning moments
• Identify opportunities to expand programmatic demand through agency, trading desk, and demand‐side relationships
• Bring senior customer feedback back into the organization to improve packaging, messaging, pricing, and product priorities

Sales Leadership and Deal Execution

• Lead the Northeast Majors sales team with clear expectations, coaching, operating cadence, and accountability
• Improve pipeline creation, opportunity qualification, deal progression, close rates, and forecast accuracy
• Strengthen discipline around account planning, agency coverage, customer outreach, deal reviews, and follow‑up
• Coach sellers on executive engagement, category‑led selling, value‑based negotiation, and closing discipline
• Raise standards for preparation, deal quality, pricing discipline, and customer follow‑through

Category Selling, Pricing, and Cross‑Functional Execution

• Drive more targeted selling by aligning account activity to priority categories, advertiser objectives, and seasonal planning cycles
• Partner with Marketing, Commercial Enablement, and Insights & Analytics to improve category‑specific materials, proof points, and sales narratives
• Ensure the team protects premium inventory, sells differentiated value, and avoids unnecessary one‑off concessions
• Partner with Revenue Operations and Finance to improve visibility into pipeline, forecast, pricing, and account‑level performance
• Work with Product, Insights, Tech, and cross‑functional teams to surface market feedback, customer objections, product gaps, and measurement needs
• Clarify owners and next steps so priority deals move quickly from customer interest to proposal, negotiation, and close

Other duties as assigned.

Qualifications

Required Experience

• 12+ years of experience in media sales, advertising sales, agency sales, revenue leadership, ad tech, DOOH, retail media, digital video, or related commercial roles
• Proven track record leading sales teams and delivering revenue growth in a major media market, ideally New York / Northeast
• Deep senior‑level relationships with advertisers, agencies, holding companies, enterprise media buyers, and programmatic demand partners, including trading desks, DSPs, SSPs, or related demand‑side relationships
• Strong understanding of media buying dynamics, agency planning cycles, account planning, pipeline management, pricing, and deal execution
• Experience selling complex media or advertising solutions tied to audience, location, measurement, context, or business outcomes
• Demonstrated ability to coach sellers, improve sales discipline, and drive accountability across a team
• Strong commercial judgment and ability to connect customer needs to revenue opportunity, pricing, and execution risk
• Exceptional communication and stakeholder management skills

Preferred Experience

• Experience in DOOH, retail media, ad tech, media networks, CTV, digital video, or other technology‑enabled advertising platforms
• Existing senior relationships in the Northeast media and agency market
• Experience selling into priority categories such as CPG, QSR, auto, retail, financial services, travel, or entertainment
• Experience operating in a performance improvement, transformation, or PE‑backed environment

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

• BA/BS degree from a leading US or International University and/or equivalent years of experience.