SVOD Strategy Senior Manager

Ellation, Inc.; Los Angeles (CA); On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Performance bonus

Flexible time off

Medical, dental, vision

401(k) with employer match

Pet-friendly offices

Job summary

Crunchyroll is seeking a Senior Manager for SVOD Strategy to shape the long-term strategy for the SVOD line of business. This role reports to the Director of SVOD Strategy within the COO organization and collaborates with Growth, Planning, Marketing, Product, and Business Development to set priorities and drive growth for a rapidly evolving market.

You will lead the development of the 5-year plan, refine TAM and fan segmentation, and develop regional investment strategies.

Qualifications

• 8+ years in management consulting, corporate strategy, or enterprise strategy in tech/media/digital business.
• Exceptional analytical, problem-solving and executive communication skills.
• Ability to influence senior stakeholders and build partnerships across teams.
• Comfortable operating in ambiguity and adapting quickly.
• MBA or equivalent advanced degree preferred.
• Experience in digital subscription services is a plus.

Responsibilities

• Drive SVOD operating rhythm aligning strategic goals, quarterly priorities and financial reviews.
• Support evolution of global membership vision aligned with company goals and fan needs.
• Identify long-term bets for a 5–10 year horizon.
• Maintain TAM and fan segmentation models for membership strategy and planning.
• Monitor global/regional trends to generate insights for the SVOD LOB.
• Conduct research to inform the 5-year strategic plan for the SVOD LOB.
• Develop regional playbooks and territory baselines for investment strategies and performance.
• Conduct territory deep dives to align local business models with long-term objectives.
• Benchmark, analyze and optimize the membership model including benefits and price/value.
• Lead business cases for new/expanded membership benefits and test designs.
• Execute ad-hoc projects for SMT.

Skills

Analytical thinking

Executive communication

Influence stakeholders

Cross-functional collaboration

Ambiguity tolerance

Education

MBA

Job description

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As the SVOD Strategy Senior Manager at Crunchyroll, you will support the development of the long-term strategy for the SVOD line of business (LOB). This position will report directly to the Director of SVOD Strategy within the COO organization to translate Crunchyroll’s vision into a comprehensive set of initiatives and goals for the SVOD LOB. The team partners with key stakeholders, including Growth and Planning, Marketing, Product, and Business Development, to establish a common set of priorities for the SVOD LOB, while ensuring leadership is informed with the necessary insights to grow intentionally in a rapidly evolving market.

Core Areas of Responsibility

• Drive the SVOD operating rhythm, ensuring alignment between strategic goals, quarterly priorities, and financial performance reviews across the organization
• Support the ongoing evolution of Crunchyroll’s global membership vision and strategy, ensuring alignment with company goals and fan needs.
• Identify and evaluate big, long-term bets for Crunchyroll to consider over a 5-10 year horizon
• Maintain and refine Crunchyroll’s anime total addressable market (TAM) and fan segmentation models to inform membership strategy and LOB planning.
• Monitor global and regional competitive trends to generate insights, learnings, and opportunities for the SVOD LOB
• Conduct underlying research and analysis to generate insights that inform the 5-year strategic plan for the SVOD LOB
• Develop and maintain regionalization playbooks and territory factbases to ensure stakeholder teams are updated and aligned on regional investment strategies and performance trends
• Conduct territory-specific deep dive evaluations to ensure local business model dynamics are aligned alignment with long-term objectives
• Conduct ongoing benchmarking, competitive analyses, and regional optimization assessments of the membership model, including benefit offerings and price/value alignment.
• Lead business cases for new or expanded membership benefits, including opportunity sizing, go/no-go recommendations, and test-and-learn design.
• Execute ad-hoc projects and initiatives in support of the Senior Management Team (SMT)

About You

• 8+ years of experience in management consulting, corporate strategy, or enterprise strategy within a technology, media, streaming, or consumer digital business
• Exceptional analytical, problem-solving, and executive communication skills, with experience presenting recommendations to C-suite leaders
• Demonstrated ability to influence senior stakeholders and build trusted partnerships across cross-functional teams
• Comfortable operating in ambiguity and adapting quickly as priorities and business needs evolve
• Prior experience in digital subscription services, advertising, e-commerce, or consumer technology is a plus
• MBA or equivalent advanced degree from a recognized institution is preferred.

About the Team

Joining the SVOD & Membership Strategy team means becoming part of the Strategy & Planning organization within the COO team at Crunchyroll. Our team helps shape the future of our subscription business by defining long-term membership strategy, setting strategic priorities, and partnering across the company to drive sustainable subscriber growth and member value.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time‑off programs, and progressive health benefits and perks.

$145,100 - $170,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Crunchyroll, LLC’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who