SVOD Strategy Senior Manager

Crunchyroll; Los Angeles (CA); On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Salary + performance bonus

Flexible time off

Medical insurance

HSA program

FSA

401(k) plan

Commuter benefit

Parental support

Pet insurance

Job summary

Crunchyroll is seeking an SVOD Strategy Senior Manager to shape the long-term strategy for the SVOD line of business. You will partner with Growth, Marketing, Product and Business Development to translate vision into actionable initiatives.

Lead the operating rhythm, membership strategy, TAM/fan segmentation, and regional investment. The role requires 8+ years in strategy with executive communication and proven ability to influence senior stakeholders.

Qualifications

• 8+ years in management consulting, corporate strategy, or enterprise strategy within tech/media/streaming/digital business.
• Exceptional analytical, problem-solving, and executive communication skills with experience presenting to C-suite leaders.
• Demonstrated ability to influence senior stakeholders and build trusted cross-functional partnerships.
• Comfortable operating in ambiguity and adapting quickly as priorities evolve.
• MBA or equivalent advanced degree preferred.

Responsibilities

• Drive SVOD operating rhythm and ensure alignment of goals, priorities, and financial reviews.
• Support evolution of global membership vision and strategy in line with company goals and fan needs.
• Identify and evaluate long-term bets for a 5–10 year horizon.
• Maintain TAM and fan segmentation models to inform membership strategy and planning.
• Monitor global/regional trends to generate insights for the SVOD LOB.
• Conduct research to inform the 5-year strategic plan for SVOD LOB.
• Develop regional playbooks and territory factbases for investment strategies.
• Conduct territory-specific deep-dive evaluations to align local dynamics with long-term objectives.
• Benchmark membership model, benefits, and price/value alignment.
• Lead business cases for new/expanded membership benefits, including sizing and go/no-go decisions.
• Execute ad-hoc projects to support SMT.

Skills

Strategic thinking

Stakeholder mgmt

Executive communication

Analytical skills

Ambiguity navigation

Education

MBA or equivalent

Job description

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About The Role

As the SVOD Strategy Senior Manager at Crunchyroll, you will support the development of the long-term strategy for the SVOD line of business (LOB). This position will report directly to the Director of SVOD Strategy within the COO organization to translate Crunchyroll’s vision into a comprehensive set of initiatives and goals for the SVOD LOB. The team partners with key stakeholders, including Growth and Planning, Marketing, Product, and Business Development, to establish a common set of priorities for the SVOD LOB, while ensuring leadership is informed with the necessary insights to grow intentionally in a rapidly evolving market.

Core Areas of Responsibility

• Drive the SVOD operating rhythm, ensuring alignment between strategic goals, quarterly priorities, and financial performance reviews across the organization
• Support the ongoing evolution of Crunchyroll’s global membership vision and strategy, ensuring alignment with company goals and fan needs.
• Identify and evaluate big, long-term bets for Crunchyroll to consider over a 5-10 year horizon
• Maintain and refine Crunchyroll’s anime total addressable market (TAM) and fan segmentation models to inform membership strategy and LOB planning.
• Monitor global and regional competitive trends to generate insights, learnings, and opportunities for the SVOD LOB
• Conduct underlying research and analysis to generate insights that inform the 5-year strategic plan for the SVOD LOB
• Develop and maintain regionalization playbooks and territory factbases to ensure stakeholder teams are updated and aligned on regional investment strategies and performance trends
• Conduct territory-specific deep dive evaluations to ensure local business model dynamics are aligned alignment with long-term objectives
• Conduct ongoing benchmarking, competitive analyses, and regional optimization assessments of the membership model, including benefit offerings and price/value alignment.
• Lead business cases for new or expanded membership benefits, including opportunity sizing, go/no-go recommendations, and test-and-learn design.
• Execute ad-hoc projects and initiatives in support of the Senior Management Team (SMT)

About You

• 8+ years of experience in management consulting, corporate strategy, or enterprise strategy within a technology, media, streaming, or consumer digital business
• Exceptional analytical, problem-solving, and executive communication skills, with experience presenting recommendations to C-suite leaders
• Demonstrated ability to influence senior stakeholders and build trusted partnerships across cross-functional teams
• Comfortable operating in ambiguity and adapting quickly as priorities and business needs evolve
• Prior experience in digital subscription services, advertising, e-commerce, or consumer technology is a plus
• MBA or equivalent advanced degree from a recognized institution is preferred.

About The Team

Joining the SVOD & Membership Strategy team means becoming part of the Strategy & Planning organization within the COO team at Crunchyroll. Our team helps shape the future of our subscription business by defining long-term membership strategy, setting strategic priorities, and partnering across the company to drive sustainable subscriber growth and member value.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$145,100—$170,000 USD

About Our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do.

We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.