Support Services (Marketing) Manager

HAWAII CENTRAL FEDERAL CREDIT UNION; Honolulu (HI); On-site; USD 90,000 - 130,000; Full time

Job summary

Hawaii Central Federal Credit Union is seeking a Support Services Manager to lead the marketing efforts across strategy, campaigns, branding, digital channels, and community outreach.

You will supervise a marketing team, manage vendor relationships, analyze performance, ensure compliance, and align activities with organizational goals. Bachelor's degree preferred; five+ years in marketing with leadership experience desirable.

Qualifications

• Minimum five years of marketing experience, preferably in financial services.
• Proficiency with Microsoft Office and common marketing tools.
• Previous management or supervisory experience.
• Effective written and oral communication with internal/external customers.
• Analytical, organized, detail-oriented, and deadline-driven.
• Bachelor’s degree in Marketing, Communications, or Business Administration preferred.
• Ability to develop and manage marketing budgets and calendars.

Responsibilities

• Develop and implement marketing strategy, annual plan, and budget aligned with organizational goals.
• Plan, develop, and manage marketing campaigns and promotions for growth.
• Manage brand and communications across all public materials and channels.
• Oversee digital marketing, website, social media, email, and ads.
• Lead community outreach, sponsorships, events, and PR activities.
• Supervise staff and manage marketing vendors and partners.
• Monitor performance, analyze trends, ensure compliance with laws and policies.

Skills

Marketing Strategy

Advertising & Campaign Management

Brand & Communications

Digital Marketing

Community & Public Relations

Department & Vendor Management

Analytics & Compliance

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office

Graphic Design Software

Social Media Platforms

Email Marketing Platforms

Marketing Analytics Tools

Job description

The Support Services Manager is responsible for marketing and promoting of the credit union.

• 1)Marketing Strategy & Planning – Develop and execute the Credit Union’s overall marketing strategy, annual marketing plan, marketing calendar, and budget in alignment with organizational goals.
• 2)Advertising & Campaign Management – Plan, develop, and manage marketing campaigns and promotions that support membership, deposit, loan, product, and service growth.
• 3)Brand & Communications – Manage the Credit Union’s brand and oversee all member and public communications, including advertising, promotional materials, newsletters, signage, and other marketing content.
• 4)Digital Marketing – Oversee the Credit Union’s website, social media, email marketing, digital advertising, and other digital channels to increase engagement and strengthen the Credit Union’s online presence.
• 5)Community & Public Relations – Manage community outreach, sponsorships, events, public relations, and promotional activities that enhance the Credit Union’s visibility and reputation.
• 6)Department & Vendor Management – Supervise, train, and develop the Marketing staff while managing marketing vendors, agencies, media partners, and other outside resources.
• 7)Analytics, Research & Compliance – Monitor marketing performance, market trends, and member needs; evaluate campaign effectiveness and return on investment; provide recommendations to management; and ensure marketing activities comply with applicable laws, regulations, and Credit Union policies.

Other Duties:

• 1)Represent HCFCU in community events, as appropriate.
• 2)Actively participate in credit union functions.
• 3)Other duties as assigned.

• 1)Minimum 5 years of marketing experience, preferably in a financial institution.
• 2)Proficiency with Microsoft Office and common marketing, graphic design, social media, email and analytics platforms.
• 3)Previous management or supervisory experience required.
• 4)Must be able to communicate (both in oral and written form) effectively and professionally to internal and external customers
• 5)Must be analytical, organized, detail oriented and able to meet deadlines
• 6)Bachelor’s degree in Marketing, Communications of Business Administration, or a related field preferred; equivalent combination of education and experience may be considered.