Supervisor Marketing Strategy

Thryv; Northern (KY); Hybrid; USD 57,000 - 77,000; Full time

Benefits offered by this job

Remote-first

Medical, dental, vision

401(k) match + ESPP

Tuition assistance

Paid time off

Job summary

Thryv is seeking a senior leader to drive cross-channel digital marketing strategies, align with client objectives, and oversee a team of Campaign Management and National Optimization professionals. You will collaborate with Client Services and New Business to grow revenue and ensure service quality.

Responsibilities include developing cross-channel plans, onboarding programs, and ongoing optimization. The role requires strong leadership, strategic thinking, and the ability to work with large

Qualifications

• Bachelor's degree or international equivalent, required.
• Degree in Business, Marketing, or related field.
• 5+ years of related experience.
• Digital marketing experience including SEM, SEO, websites, listings management, social media, display, etc. required.
• Experience working with bid management tools such as Acquisto, Skai, or Marin required.
• 7+ years of related experience, preferred.

Responsibilities

• Develop cross-channel strategic plans aligned with client objectives.
• Collaborate to onboard, launch, and fulfill custom programs, assisting Campaign Managers.
• Continuously expand knowledge of the digital marketing ecosystem and share updates.
• Support Sales with new business proposals and client pitches as a technical expert.
• Improve efficiency by streamlining proposal and onboarding processes.
• Directly manage and develop a team, including hiring and coaching.
• Set performance expectations and conduct regular reviews for direct reports.
• Serve as escalation point for complex client or campaign issues to ensure timely resolution.

Skills

Team Leadership

Cross-channel Marketing

Digital Marketing

Data Analysis

Excel Proficiency

Communication Skills

Strategic Planning

Bid Management

Client Collaboration

Project Management

Education

Bachelor's Degree

Business/Marketing Degree

Tools

Acquisto

Skai

Marin

Microsoft Office

Teams

Zoom

Job description

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

This role is responsible for leading and developing a team of Campaign Management and National Optimization professionals, building cross-channel digital marketing strategies that align with client objectives and KPIs. Supporting Client Services and New Business teams, this role drives revenue growth and ensures team performance and client service quality meet organizational standards.

Responsibilities

• Researches clients, their industry, and their objectives to develop well-informed, innovative cross-channel strategic plans, including solutions beyond the client's initial request. Conducts inventory evaluations independently or with vendors and prepares a formal proposal.
• Collaborates cross-functionally to support the onboarding, launch, and post-fulfillment of custom programs, acting as an additional resource for Campaign Managers throughout the program lifecycle. Proactively shares knowledge and experience with team members.
• Continually increases knowledge and expertise of the digital marketing ecosystem and its advancements. Shares industry updates with teammates.
• Supports Sales with new business proposal delivery, coaching reps on new strategies or products and leading as technical and strategic expert on client pitch calls, as needed.
• Drives operational excellence by identifying efficiency opportunities, keeping proposal materials relevant and competitive, and streamlining end-to-end proposal and onboarding processes.
• Directly manages and develops a team, including hiring, onboarding, workload distribution, and day-to-day guidance on client and account matters.
• Sets performance expectations and conducts regular one-on-ones, coaching, and formal performance reviews for direct reports. Identifies development needs and creates growth plans to build team capability and support career pathing.
• Serves as the escalation point for complex client or campaign issues surfaced by the team, ensuring timely resolution, consistent application of processes, and quality control across campaign performance and client communications.

Who We’re Looking For

• Bachelor's degree (or international equivalent) or equivalent experience, required
• Degree in Business, Marketing, or related field.
• Certifications in Google Analytics, Google Ads, and Google Display (or ability to obtain), preferred.
• 5+ years of related experience, required.
• Digital marketing experience including SEM, SEO, websites, listings management, social media, display, etc. required.
• Experience working with bid management tools such as Acquisto, Skai, or Marin required
• 7+ years of related experience, preferred.
• Strong industry knowledge of pay-per-click mechanics, analysis, and reporting, with the ability to work with large, corporate, and national accounts.
• Proven communication skills, both written and verbal, with the ability to collaborate with and lead peers and cross-functional team members, as well as present to prospects and clients.
• Developed technical aptitude with the ability to utilize industry related tools and systems (e.g., Microsoft Office Suite, Teams, Zoom, etc.).
• Highly skilled in Excel with the ability to compile and sort data via use of pivot tables, VLOOKUPs, HLOOKUPs, macros, conditional formatting, etc.
• Strong data analysis skills, with the ability to translate client needs into media strategies and tactics and to research data and technology that inform user intent and measure outcomes for ongoing optimization.
• Excellent time management and organizational skills with ability to multi-task, handle follow-up, and meet deadlines in a fast-paced environment with a high degree of accuracy and attention to detail.
• People leadership skills, including the ability to set clear expectations, delegate effectively, identify skill gaps, and hold direct reports accountable for performance, campaign quality, and client outcomes.
• Ability to travel less than 5% of the time.
• Must be 18 years of age or older.
• Must successfully complete pre-employment screening process, as required.
• Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

• Work from anywhere – Thryv is a Remote First company!
• Competitive medical, dental, and vision plans, plus a wellness program with added incentives
• 401(k) savings plan with company match and employee stock purchase plan
• Continuing education benefits with tuition assistance programs
• One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv , we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed.We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

• Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
• Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.
• Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
• Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
• DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
• Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
• Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization.

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Pay Transparency

The base salary for this position is $57,000 to $76,500k USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.