Supervisor, Integrated Media Planning

True Media; St. Louis (MO); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan with 3% employer match

Paid Time Off program

Maternity and Paternity leave

Job summary

A leading advertising agency is seeking a Talent Acquisition Associate Director to oversee integrated media planning strategies. This role is crucial for client engagement and requires strong skills in media analysis and client management. Candidates should have 4-6 years of relevant experience, with proficiency in various media planning tools. The position is full-time with a hybrid schedule offering flexibility and numerous benefits, including insurance coverage and paid time off.

Qualifications

• 4-6 years in planning roles for media or communications discipline.
• Experience in both traditional and digital media planning/buying.
• Proven ability to analyze data to identify trends.

Responsibilities

• Develop integrated media strategies across traditional and digital channels.
• Conduct research for audience insights and market trends.
• Manage and oversee final reporting outputs for media campaigns.

Skills

Media planning

Client relationship management

Data analysis

Communication

Education

Bachelor's degree in advertising, marketing, or communications

Tools

Google Analytics 4

Commspoint

Nielsen

MRI

Job description

Overview

Talent Acquisition Associate Director at True Independent Holdings (part of the MTP family of agencies) | Hiring for Coegi | RADaR | True Media US

Open position in all True Media office locations including Kansas City, MO; Columbia, MO; St. Louis, MO; and Minneapolis, MN. Hybrid work schedule: 3 days in the office, 2 days working from home.

The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate with and support the Integrated team to refine media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.

This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. You will collaborate with the Activation Strategy team, encompassing Tactical Planning and Activation Buying, to ensure adherence to processes and the timely delivery of client media plans and purchases that align with business objectives. You will contribute to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.

Essential Duties and Responsibilities (Other duties may be assigned)

Integrated Media Planning and Strategy Development

• Develop integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
• Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
• Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
• Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.

Research and Insights

• Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
• Understand the agency\'s research tools and how to leverage them to create strategic media plans.
• Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.

Measurement and Reporting

• Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure the success of media campaigns.
• Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
• The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively.

Client Relationship

• Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
• Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from the client.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 4-6 years in planning roles for media, publisher/vendor, or communications discipline (digital, content)
• 4-6 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
• Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
• Proven ability to analyze data and market research to identify trends and make data-driven decisions.
• Proficiency in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, etc.)
• Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
• Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
• Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.

Education

• A bachelor\'s degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 3% match
• Work/life benefits, including mental health and wellbeing support
• Robust Paid Time Off program, increasing with years of employment
• Paid holidays, including agency closing Christmas Eve-New Year\'s Day
• Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank

Seniority level

Mid-Senior level

Employment type

Full-time

Industries

Advertising Services

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