Summer 2027 Intern - Marketing - Marketing Strategy

State Farm; Bloomington (IL); Hybrid; USD 28,000 - 40,000; Part time

Benefits offered by this job

Life Leave (40 hours)

Military Leave

401(K) Savings Plan

Wellness programs

US Discount program

Good Neighbor Grant program

Job summary

State Farm is seeking Marketing Strategy Development interns for a hybrid internship in Bloomington, IL. The program runs from June 2, 2027 to August 11, 2027 (10 weeks), offering an hourly rate of $25.00 and a $2,000 stipend (before taxes).

The role focuses on audience, message, measurement, and spend strategies, with collaboration across internal teams and agency partners. Ideal candidates are full-time students enrolled in an undergrad program with a minimum 3.25 GPA, interested in marketing

Qualifications

• Current undergraduate junior or senior with expected graduation Dec 2027 or later.
• Minimum GPA of 3.25 (include on resume).
• Interest in marketing development, consumer insights and strategy is a plus.
• Creative and analytical mindset; strategic thinking and fresh ideas welcomed.
• Strong written and verbal communication skills and collaborative working style.
• Internship eligibility: must reside in continental U.S. and be eligible to work without sponsorship.

Responsibilities

• Participates in strategic definition, planning, prioritization, and execution of marketing frameworks aligned to business objectives.
• Serves as liaison between internal stakeholders and agency partners to research, develop strategic plans, and inform campaign work.
• Analyzes market conditions, targets customer insights, develops forecasts, estimates, and supports testing and measurement.
• Plans and produces strategy artifacts such as audience definitions, messaging frameworks, measurement plans, and campaign briefs.
• Coordinates communication of strategic direction and tactical messages for customer audiences.
• Optimizes programs and tactics to maximize budgets, customer impact, and objectives.
• Researches and drafts recommendations regarding current issues and potential trends.

Skills

Communication skills

Analytical mindset

Marketing curiosity

Collaborative working style

Education

Undergraduate student (Junior or Senior)

Job description

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Responsibilities

The Marketing Strategy Development team is looking for interns with a Marketing or related field of study to focus on the development of audience, message, measurement, and spend strategies that inform enterprise marketing. The position will be accountable for strategy development, with a focus on insights gathering, strategic planning, storytelling, and evaluation of impact. Candidates will build trust and form productive relationships with internal partners and, as needed, agency collaborators.

Additional Information:

• Participates in strategic definition, planning, prioritization, and execution of marketing frameworks and guidance aligned to business objectives
• Serves as a liaison and consultant between internal stakeholders and agency partners to research, develop strategic plans, and inform campaign work
• Analyzes market conditions, targets customer insights, develops forecasts and estimates, and supports testing and measurement within a team setting
• Plans and produces strategy artifacts such as audience definitions, messaging frameworks, measurement plans, and campaign briefs • Coordinates communication of strategic direction and tactical messages for customer audiences
• Optimizes programs and tactics to maximize budgets, customer impact, and objectives
• Researches and drafts recommendations regarding current issues and potential trends

Key Competencies: Accountability Adaptability Communication Critical Thinking Resourcefulness Teamwork

Qualifications

Who We Are Looking For

• Seeking a current Junior or Seniors enrolled in undergraduate program with a graduation date of December 2027 or later
• Minimum GPA of 3.25 (please list on resume)
• An ideal candidate will have experience with:

A strong interest in marketing development, consumer insights and strategy and a basic understanding of marketing concepts and research or analytics is a plus

A creative and analytical mindset with the ability to think strategically and contribute fresh ideas

Strong written and verbal communication skills and collaborative working style

Internship Program Eligibility:

To be eligible for the summer internship program, you must be a full-time student currently enrolled in an undergraduate or post-graduate program throughout the duration of the internship. Selected interns must reside within the continental U.S. for the duration of the summer internship.

Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity

What You Can Expect

• Dates of internship: June 2, 2027 – August 11, 2027 (10 weeks
• Hours: Monday-Friday, 38.75 hours per week
• Due to the short duration of the summer program, it is an expectation that hired interns will be available for the duration of the summer internship with little to no disruption in work schedule.
• Hourly Rate: $25.00/hour. In addition, selected interns will be eligible for a $2,000 stipend (minus applicable taxes)!
• Location: This position will be in a hybrid work environment located in Bloomington, IL
• Selected interns should plan to spend time working from home and some time working in the office as part of our hybrid work environment. Please note that relocation benefits will not apply.
• Competitive candidates will be invited to participate in a pre-screening video interview in the Fall of 2026

Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity

Our Benefits

We are excited to offer our interns a tailored set of benefits with a range of valuable perks to help support you during your time with us!

Time Off

• 40 hours of Life Leave
• Military Leave

Financial Benefits

• 401(K) Savings Plan (Eligible at age 18)
• Mutual Funds (Eligible at age 18)
• Commuter Benefits

Miscellaneous Benefits

• Wellness programs
• US Discount program
• Good Neighbor Grant program
• Matching Gift program
• Employee Assistance Fund
• Company Holidays