Summer 2027 Intern - Associate Brand Manager - MBA (Emeryville, CA)

Keurig Dr Pepper; Emeryville (CA); On-site; USD 91,000 - 114,000; Full time

Benefits offered by this job

Sign-on bonus

Competitive weekly pay

Job summary

Keurig Dr Pepper is offering an MBA internship in marketing that pairs rigorous analytics with hands-on brand strategy. You will work on high-impact projects, explore consumer insights, and present strategic recommendations to senior leaders.

The program emphasizes data-to-insights work, cross-functional collaboration, and real-world business impact across Marketing, Consumer Insights, and Sales teams. The internship includes structured feedback, executive exposure, and a capstone presentation,

Qualifications

• Currently enrolled in MBA program; must be between 1st and 2nd year
• Strong analytical aptitude and ability to translate data into strategic action
• Proficiency in Excel and PowerPoint; ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Dive into brand, industry, and consumer data to identify issues and opportunities
• Own and drive a summer brand project end-to-end from scoping to final presentation
• Shape brand strategy and assist in annual planning and cross-functional alignment
• Develop consumer insights into actionable recommendations and persuasive narratives

Skills

Analytical thinking

Excel

PowerPoint

Data storytelling

Cross-functional collaboration

Education

MBA candidate

Tools

Circana/IRI

Numerator

YouGov

Mintel

Job description

COACHING & FEEDBACK

Consistent mentorship and feedback throughout the program Coaching & support from former interns Mid-point & final performance evaluations Executive meet & greets Formal & informal leadership exposure Opportunities to build personal connections across the organization Deliver a 25-30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.

Total Rewards: $2,250/week Paid bi-weekly $7,000 sign-on bonus, paid within first 30 days of employment

Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship) 3-6 years of full-time, post-undergraduate professional experience Strong analytical aptitude — able to work with data and translate findings into stories and strategic action Proficiency in Excel and PowerPoint Ability to manage multiple priorities in a cross-functional, fast-paced environment Marketing concentration is not required but is a plus CPG, beverage, or brand marketing experience is a plus Experience with syndicated marketing research databases (e.g., Circana/IRI, Numerator, YouGov, Mintel) is a plus Our ideal intern brings a general manager and challenger mindset with a passion for our brands and our consumers. We evaluate interns across two dimensions: The "What" — Results Analytical rigor — synthesizes data and develops insight-driven, strategic recommendations Framing & storytelling — frames recommendations into a persuasive, clear narrative Consumer & shopper-driven insights — demonstrates genuine passion for understanding the consumer Strategic thought leadership — thinks critically, combines qualitative and quantitative inputs, and applies brand stewardship principles Balanced priorities — demonstrates growing business acumen and proactively takes ownership

TRANSFORM DATA TO INSIGHTS

Dive into brand, industry, and consumer data to identify business issues and opportunities. Learn how to use multiple data sources (including tools such as IRI, Numerator, and YouGov) to uncover actionable insights and develop evidence-backed strategic recommendations; and thrive with support from your Data Buddy, a dedicated resource for you throughout the program.

GENERATE FUEL FOR GROWTH

Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.

CHAMPION CONSUMER OBSESSED BRAND BUILDING

Develop your understanding of the consumer: who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.

SHAPE BRAND STRATEGY

Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life. Gain exposure to annual brand planning, budgeting processes, strategic frameworks and cross-functional brand alignment under the guidance of your Project Lead. Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.