Summer 2027 Intern - Associate Brand Manager - MBA (Burlington, MA)

Keurig Dr Pepper; Burlington (MA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Weekly pay $2,250

Sign-on bonus $7,000

Job summary

Keurig Dr Pepper is seeking a MBA student intern for a Marketing internship based in Massachusetts. You will work with data sources like IRI, Numerator, and YouGov to uncover actionable insights and translate findings into strategic recommendations for senior leadership.

You will own and drive your summer brand project end-to-end, collaborating with cross-functional partners to shape strategy, storytelling, and go-to-market plans.

Qualifications

• MBA candidate in a two-year program; between 1st and 2nd year (graduate year following internship).
• Strong analytical aptitude; able to translate data into stories and strategic action.
• Proficiency in Excel and PowerPoint.
• Experience with syndicated marketing research databases (IRI, Numerator, YouGov, Mintel) is a plus.

Responsibilities

• Dive into brand, industry, and consumer data to identify issues and opportunities.
• Use data sources to uncover actionable insights and develop evidence-backed recommendations.
• Own and drive your summer brand project end-to-end from scoping to final presentation to senior leaders.
• Develop consumer insights into clear, actionable implications to inform brand strategy.

Skills

Analytical thinking

Storytelling

Cross-functional collaboration

Excel

PowerPoint

Education

MBA candidate (1st–2nd year)

Tools

Excel

PowerPoint

IRI/Numerator/YouGov data tools

Job description

COACHING & FEEDBACK

Consistent mentorship and feedback throughout the program Coaching & support from former interns Mid-point & final performance evaluations Executive meet & greets Formal & informal leadership exposure Opportunities to build personal connections across the organization Deliver a 25-30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.

Total Rewards: $2,250/week Paid bi-weekly $7,000 sign-on bonus, paid within first 30 days of employment

Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship) 3-6 years of full-time, post-undergraduate professional experience Strong analytical aptitude — able to work with data and translate findings into stories and strategic action Proficiency in Excel and PowerPoint Ability to manage multiple priorities in a cross-functional, fast-paced environment Marketing concentration is not required but is a plus CPG, beverage, or brand marketing experience is a plus Experience with syndicated marketing research databases (e.g., Circana/IRI, Numerator, YouGov, Mintel) is a plus Our ideal intern brings a general manager and challenger mindset with a passion for our brands and our consumers. We evaluate interns across two dimensions: The "What" — Results Analytical rigor — synthesizes data and develops insight-driven, strategic recommendations Framing & storytelling — frames recommendations into a persuasive, clear narrative Consumer & shopper-driven insights — demonstrates genuine passion for understanding the consumer Strategic thought leadership — thinks critically, combines qualitative and quantitative inputs, and applies brand stewardship principles Balanced priorities — demonstrates growing business acumen and proactively takes ownership

TRANSFORM DATA TO INSIGHTS

Dive into brand, industry, and consumer data to identify business issues and opportunities. Learn how to use multiple data sources (including tools such as IRI, Numerator, and YouGov) to uncover actionable insights and develop evidence-backed strategic recommendations; and thrive with support from your Data Buddy, a dedicated resource for you throughout the program.

GENERATE FUEL FOR GROWTH

Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.

CHAMPION CONSUMER OBSESSED BRAND BUILDING

Develop your understanding of the consumer: who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.

SHAPE BRAND STRATEGY

Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life. Gain exposure to annual brand planning, budgeting processes, strategic frameworks and cross-functional brand alignment under the guidance of your Project Lead. Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.