Summer 2027 Intern - Associate Brand Manager - MBA (Emeryville, CA)

Keurig Dr Pepper Inc.; Emeryville (CA); Hybrid; USD 819,000 - 1,229,000; Full time

Benefits offered by this job

Sign-on bonus

Weekly pay

Mentorship & feedback

Job summary

Keurig Dr Pepper invites MBA students to join the Summer 2027 MBA Marketing Internship in Emeryville, CA. The 10-week program offers mentorship, hands-on projects across brand strategy, consumer insights, data analysis, and go-to-market planning, plus leadership exposure and formal feedback sessions.

Participants work on an individual stretch project and present recommendations to senior marketing leaders, with comprehensive coaching and cross-functional collaboration.

Qualifications

• Currently enrolled in a two-year, full-time MBA program; must be between 1st and 2nd year (expected graduation the year following the internship)
• 3–6 years of full-time, post-undergraduate professional experience is expected
• Proficiency in Excel and PowerPoint; strong analytical aptitude to translate data into actionable insights

Responsibilities

• Work on an individual stretch project spanning brand strategy, consumer insights, data analysis, and go-to-market planning
• Develop and present final recommendations to senior marketing leaders
• Collaborate with cross-functional teams and mentors to shape your approach and outcomes

Skills

Analytical thinking

Cross-functional collaboration

Data analysis

Brand strategy

Education

MBA candidate

Tools

Excel

PowerPoint

Job description

Full-Time / Hybrid

Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first-year business school students the chance to tackle real brand challenges, develop best-in-class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project, spanning from brand strategy and consumer insights to data analysis and go-to-market planning, with final recommendations presented to our senior marketing leaders.

Job Overview

Summer 2027 MBA Marketing Internship

• Emeryville, CA

• 10-Week Summer Program

• June 7 – August 13, 2027

About The Program

COACHING & FEEDBACK

• Consistent mentorship and feedback throughout the program
• Coaching & support from former interns
• Mid-point & final performance evaluations

HOLISTIC MARKETING TRAINING

• Marketing fundamentals
• Analytics & financials
• Consumer insights
• Operations & route-to-market
• Leadership & influencing skills

CULTURE & NETWORKING EVENTS

• Formal networking events with Marketing leaders
• ABM roundtable & feedback discussions
• Leadership coffee chats & happy hours

ACCESS TO LEADERSHIP

• Executive meet & greets
• Formal & informal leadership exposure
• Opportunities to build personal connections across the organization

What You'll Do

As an intern, you will be assigned a project designed to stretch your analytical and strategic thinking. Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor.

TRANSFORM DATA TO INSIGHTS

Dive into brand, industry, and consumer data toidentifybusiness issues and opportunities. Learn how to use multiple data sources (including tools such as IRI, Numerator, and YouGov) to uncover actionable insights and develop evidence-backed strategic recommendations; and thrive with support from your Data Buddy, a dedicated resource for you throughout the program.

GENERATE FUEL FOR GROWTH

Own and drive your individual summer brand project end-to-end, frominitialscoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.

CHAMPION CONSUMER OBSESSED BRAND BUILDING

Develop your understanding of the consumer: who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.

SHAPE BRAND STRATEGY

Contribute to brand planning conversations andassistin developing materials that bring your recommendations to life. Gain exposure to annual brand planning, budgeting processes, strategic frameworks and cross-functional brand alignment under the guidance of your Project Lead.

AMPLIFY IMPACT WITH CROSS-FUNCTIONAL COLLABORATION

Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.

PRESENT TO MARKETING LEADERSHIP

Deliver a 25–30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment toshowcaseyour thinking and the impact of your work.

Total Rewards

• $2,250/week
• Paid bi-weekly
• $7,000 sign-on bonus, paid within first 30 days of employment

Requirements

• Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship)
• 3–6 years of full-time, post-undergraduate professional experience
• Strong analytical aptitude — able to work with data and translate findings into stories and strategic action
• Proficiencyin Excel and PowerPoint
• Ability to manage multiple priorities in a cross-functional, fast-paced environment
• Marketing concentration is notrequiredbut is a plus
• CPG, beverage, or brand marketing experience is a plus
• Experience with syndicated marketing research databases (e.g.,Circana/IRI, Numerator, YouGov, Mintel) is a plus

What We’re Looking For

Our ideal intern brings a general manager and challenger mindset with a passion for our brands and our consumers. We evaluate interns across two dimensions:

The “What” — Results

• Analytical rigor — synthesizes data and develops insight-driven, strategic recommendations
• Framing & storytelling — frames recommendations into a persuasive, clear narrative
• Consumer & shopper-driven insights —demonstratesgenuine passion for understanding the consumer
• Strategic thought leadership — thinks critically, combines qualitative and quantitative inputs, and applies brand stewardship principles
• Balanced priorities —demonstratesgrowing business acumen and proactively takes ownership

The “How” — Behaviors

• Cross-functional collaboration — actively engages beyond their immediate team
• Agility & navigating ambiguity — intellectually curious, quick-thinking, no ego
• Self-awareness & professional maturity — understands their impact and engages appropriately at all levels
• Receptive to coaching — takes feedback constructively and uses it to improve in real time
• Influence & drive for impact — results-oriented, evidence-based, with an enterprise mindset
• Relationship building — builds authentic connections across the organization

This role is specific to the Coffee Operating Unit of KDP. Following the successful acquisition of JDE Peet's in April 2026, the Coffee Operating Unit will become its own independent publicly traded company. For more information, please visit keurigdrpepper.com.

Please note: You must be work-authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future.The Company cannot offer employment to F-1 visa holders who require sponsorship.

We incorporateHireVue, an automated interview tool, into our campus recruitment process. We recommend checking with your campus career center foradditionalpreparation resources such asInterviewStreamand Big Interview.

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [e-mail] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.