Studio Art Director — Visual Storytelling Lead

Lands' End; Dodgeville (WI); On-site; USD 90,000 - 140,000; Full time

Job summary

Lands' End is seeking an experienced Studio Art Director to lead the creative vision and on-set execution of photography and video content across catalog, e-commerce, digital, and social channels.

You will define the look and feel of all productions, directing styling, lighting, and set design while collaborating with photographers, stylists, and production teams to ensure consistent, high-quality visuals that elevate the brand across touchpoints.

Qualifications

• 5-7 years of relevant experience in studio/photo art direction or creative production leadership roles.
• Strong portfolio showcasing expertise in photo art direction, including lifestyle and product photography, on-set direction, and visual storytelling across multiple channels.
• Strong visual eye with deep expertise in photography direction, lighting, composition, and styling.
• Proven ability to direct on-set productions and translate creative concepts into polished, brand-aligned imagery.
• Exceptional understanding of how photography and video content drives brand perception and customer engagement across channels.
• Excellent communication and collaboration skills, with the ability to clearly articulate a creative vision and inspire on-set teams to deliver it.

Responsibilities

• Lead the creative vision and on-set execution of photography and video content across catalog, e-commerce, digital, and social channels.
• Define and direct the look and feel of all photo and video productions, including styling direction, lighting, composition, and set design.
• Direct photographers, stylists, hair and makeup artists, models, and production crews to realize the creative vision.
• Oversee styling direction for product presentation, wardrobe, and props aligned with brand aesthetics and campaigns.
• Manage shoot schedules, timelines, and budgets with the production team to ensure efficient execution without compromising quality.
• Stay current on photography trends and visual storytelling to push the brand's imagery forward.
• Collaborate with marketing, merchandising, and e-commerce to align shoots with product priorities and business objectives.
• Review and select final imagery with post-production to meet brand standards and creative intent.

Skills

Studio art direction

Creative leadership

On-set direction

Photography direction

Lighting direction

Brand storytelling

Collaboration

Project management

Tools

Capture One

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Lands' End is seeking an experienced Studio Art Director to lead the creative vision and on-set execution of photography and video content across catalog, e-commerce, digital, and social channels.

You will define the look and feel of all productions, directing styling, lighting, and set design while collaborating with photographers, stylists, and production teams to ensure consistent, high-quality visuals that elevate the brand across touchpoints.