Student Recruitment & Community Relations Manager (Hybrid Role)

ZipRecruiter; New York (NY); Hybrid; USD 50,000 - 75,000; Full time

Job summary

Unity Preparatory Charter School of Brooklyn is seeking a Student Recruitment & Community Relations Manager to lead efforts in attracting, enrolling, and retaining a diverse student body. This hybrid role requires strategic planning, community engagement, and strong communication skills to meet enrollment goals and promote the school's mission centered on educational equity.

Qualifications

• 3+ years of experience in student recruitment, admissions, marketing, or community organizing.
• Deep commitment to educational equity.
• Fluency in Spanish, Haitian Creole, or another community language is a plus.

Responsibilities

• Design and execute student recruitment strategy aligned with growth goals.
• Plan recruitment events and represent the school in the community.
• Collaborate with operations and data teams for seamless enrollment.

Skills

Communication

Organizational skills

Project management

Digital marketing

Community engagement

Tools

Canva

Mailchimp

Meta Ads Manager

SchoolMint

PowerSchool

Salesforce

Job description

Job DescriptionJob Description

Unity Preparatory Charter School of Brooklyn, a grade 6-12 public charter school located in central Brooklyn, is seeking a mission-driven and strategic Student Recruitment & Community Relations Manager (Hybrid Role) to lead school-wide efforts to attract, enroll, and retain a diverse and thriving student body. This role blends data-driven strategy, grassroots community outreach, and compelling storytelling to ensure Unity meets or exceeds its annual enrollment goals.

About Unity:

Unity Prep is a rigorous and nurturing school community where students are prepared to succeed in college and life. We believe that all students deserve a high-quality education regardless of zip code, and we center equity, joy, and community in all that we do.

Key Responsibilities

Strategic Recruitment Planning

• Design and execute an annual student recruitment and enrollment strategy aligned to Unity's growth goals.
• Use application and enrollment data to monitor progress, identify trends, and make real-time adjustments to outreach tactics.
• Lead Unity's presence in the community by strengthening partnerships with feeder schools, local organizations, and neighborhood leaders.

Community Engagement & Outreach Execution

• Plan and lead family-friendly recruitment events, including open houses, school tours, and community presentations.
• Represent Unity at school fairs, festivals, and other neighborhood events.
• Supervise and support seasonal staff and volunteers involved in outreach, canvassing, and phone banking.
• Ensure that all outreach and events are welcoming, culturally responsive, and accessible to families of all backgrounds.

Marketing & Communications

• Develop and manage digital and print marketing campaigns to elevate Unity's visibility and reach target audiences.
• Maintain and update Unity's website and external-facing platforms with engaging, accurate, and timely content.
• Create newsletters, flyers, ads, and social media content that reflect Unity's values, programs, and impact.
• Work closely with school leadership to craft clear and consistent messaging across all communications.

Enrollment Operations & Cross-Team Collaboration

• Collaborate with Unity's operations, registration, and data teams to ensure a seamless experience from inquiry to enrollment.
• Maintain accurate recruitment data and provide weekly reports and dashboards to school leaders.
• Manage and optimize the use of enrollment platforms, CRMs, and communication tools.
• Contribute to school-wide efforts around student retention and family engagement.

Qualifications

• 3+ years of experience in student recruitment, admissions, marketing, or community organizing, preferably in an urban education setting.
• Deep commitment to educational equity and Unity's mission.
• Excellent communication skills-written, visual, and interpersonal-with the ability to inspire diverse audiences.
• Strong organizational and project management skills with attention to detail and deadlines.
• Experience with digital marketing tools (e.g., Canva, Mailchimp, Meta Ads Manager) and enrollment databases (e.g., SchoolMint, PowerSchool, Salesforce).
• Fluency in Spanish, Haitian Creole, or another spoken in our community is a strong plus.
• Willingness to work occasional evenings and weekends during peak recruitment periods.

Job Posted by ApplicantPro