Student Marketeer - Appalachian State University

Red Bull; Boone (NC); On-site; USD 17,000 - 24,000; Part time

Job summary

Red Bull North America, Inc. is seeking a Student Marketeer to learn the brand, engage students on campus, and drive visibility in your region. You will reach new consumers, invite product trials, and support events to create unforgettable brand experiences.

Reporting to the Field Marketing Specialist, you’ll develop campus plans, build relationships with campus groups, and help expand distribution while working flexible, part-time hours, including evenings and weekends.

Qualifications

• Must be at least 18 years of age.
• Must have a valid US driver’s license.
• University enrollment required.
• Fluent in English; additional languages are a plus.
• Able to work flexible part-time hours, including some evenings and weekends (min 15 hours/week).
• Immersed in student life with college campus awareness and local area knowledge.
• Connected with diverse campus groups and individuals.
• Willing to represent Red Bull in branded outfits and events.
• Employees may need to lift/move items weighing 25 pounds or more.

Responsibilities

• Be a brand & product ambassador on campus and in the region.
• Build campus plan to engage students and drive trials and brand awareness.
• Develop relationships with campus groups and local influencers.
• Support events to create unforgettable brand experiences for consumers.
• Support sales efforts to increase distribution and visibility on campus.

Skills

Age 18+

Fluent English

University enrollment

Part-time availability

Team player

Brand representation

Job description

As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and are responsible for driving the brand image and product understanding on your campus and in the region. You will reach new consumers, excite university students, increase sales, and drive visibility of the Red Bull brand. This includes direct contact with consumers and customers, inviting product trials, and working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative and inclusive working atmosphere.

All the responsibilities we’ll trust you with:

BE A BRAND & PRODUCT AMBASSADOR

Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers. Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at your university. Create a strong network on and around your campus, establishing and maintaining relationships with key local individuals. Identify local collegiate content creators in relevant Red Bull scenes and work with your FMS to bring them into the World of Red Bull. Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers. Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers. Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations. Increase brand engagement on your Social Media handles through authentic content.

BE A SALES EXPERT

Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on your campus and in your region. Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond. Leverage relevant assets from the world of Red Bull in order to keep us top of mind in sales accounts. Ensure perfect execution of defined store standards.

EXECUTIONAL EXCELLENCE

Deliver executional excellence and show love for the details in all areas of your role. Share ideas and collaborate with your team through regular face-to-face and online interaction. Plan & report your activities in the dedicated online platform in a timely manner and with accuracy. Contribute to business development by providing local insights, trends and overall opportunities.

Your areas of knowledge and expertise that matter most for this role:

• Must be at least 18 years of age
• Must have a valid US driver’s license
• University or college enrollment required
• Must be fluent in English, additional languages an advantage
• Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities & hot-spots
• Connected with a diverse range of influential groups and individuals on campus
• Affinity for project management, working 'behind the scenes’, and winning sales
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed

The hourly rate for this position is $15.00/ hour. The hourly rate is subject to change and may be modified.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.