Student Experience Manager

Aramark; Pennsylvania; On-site; USD 60,000 - 90,000; Full time

Job summary

Aramark is seeking a Student Experience Manager to bridge Aramark's Marketing team with school clients. You will lead marketing initiatives, oversee merchandising across dining stations, and develop promotions to grow meal participation while ensuring client satisfaction.

The role requires at least 3 years in product, marketing or merchandising, a bachelor’s degree in business or marketing, and the ability to work in a matrixed organization. Travel approx. 10%.

Qualifications

• Minimum 3 years of product, marketing and/or merchandising experience.
• Bachelor's degree in business or marketing or equivalent experience.
• Proven ability to increase sales and measure ROI on programs.

Responsibilities

• Conducts marketing research and data collection (focus groups, surveys, trend analysis).
• Develops marketing plans and new strategies to promote meals and programming.
• Supports client reviews and presentations for account growth.
• Coordinates events, promotions, collateral, PR, and social media.
• Builds relationships with clients, parents, teachers, staff, and community groups.
• Manages merchandising of stations to drive sales and meal uptake.
• Collaborates with operations to deliver client-driven goals and new innovations.
• Monitors Student ViewPOINT survey results to guide menu and program decisions.
• Develops communication materials to engage students, parents, and administrators.
• Establishes feedback channels and collaborates with teams for messaging alignment.

Skills

Marketing

Merchandising

Public speaking

Client interaction

Social media

Presentation

Project management

Education

Bachelor's degree in business or marketing

Tools

MS Office

Canva

PowerPoint

Excel

Web-based sites

Editing & videography

Job description

Job Description

Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S. It offers public and private education institutions a variety of dining options including breakfast and lunch programs, after-school snacks, catering, nutrition education and retail operations. We partner with schools to create culinary experiences that propel students to success. Our goal is to provide healthy, nutritional meals with a stellar dining experience for our communities. For more information on Aramark's Student Nutrition food service programs, please visit - Link here Aramark Student Nutrition - Aramark

The Student Experience Manager is responsible for supporting Aramark's clients with product innovation, merchandising, and promotions. This role serves as a liaison between Aramark's Marketing team and client's account locations, ensuring that client and consumers' needs are met, while adhering to Aramark standards. This role will also focus on proactive innovation and customer satisfaction within the client account, using insights to drive promotions and progress.

Job Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, a la carte pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting meal growth with additional programming, promotions, etc.
• Retention Support: Support presentations and Client Business Reviews (CBRs) associated with the client account or district in which the client account resides
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, parents, teachers & staff, board members and subgroups/ community groups
• Merchandising: ownership of the merchandising of all stations & service areas, with a goal of increasing sales and encouraging students to make a meal
• Client relationship: this role will connect with clients on a regular basis to present new ideas and plans for delivery on client-driven goals in partnership with the operations team
• Looks for opportunities to implement new innovations, technology solutions, products and services which support growth and client retention.
• Ensure participation in the annual Student ViewPOINT survey & uses results to drive decision-making for menu changes, promotions, programming & more. Shares results with operations team & clients
• Communication: Develop and implement communication strategies that enhance engagement with students, parents, & administrators.
• Community Engagement:Act as a liaison between the organization and the community, ensuring transparent and consistent communication with parents, teachers, and students.
• Content Development:Create and manage communication materials, including newsletters, announcements, and social media content, to keep students, parents & administrators informed and engaged.
• Feedback Mechanisms: Establish channels for feedback from students, parents, and administrators to continually improve communication strategies and address concerns effectively.
• Collaboration with Teams:Work closely with Aramark and district to ensure consistent messaging and alignment of communication efforts across the organization.
  

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. To meet our commitments, job duties may change, or new ones may be assigned without formal notice.

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience
• A passion for the Hospitality industry, as well as Food and Beverage services
• Ability to work effectively in a heavily matrixed organization & influence without formal authority
• Requires a bachelor's degree or equivalent experience in business or marketing
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
• Microsoft Office Suite: Word, Excel and Power Point, Canva, web-based sites, editing and videography.
• Influencing without formal authority - able to create an informal network to support program pilots, implementation and collection of best practices and measurements.
• Project management - Multiple tasks will be managed at one time, resulting in a need for strong time management and multi-tasking skills.
• Valid driver's license and vehicle
• Travel Requirement: ~10%

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.