Strategy Manager

Barrows; New York (NY); Hybrid; USD 75,000 - 115,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision

401K with match

Parental leave options

Disability and life insurance

Job summary

Barrows, part of WPP Unite, is seeking a Strategy Manager in New York to turn research and consumer insights into actionable shopper strategies across online and in-store channels.

You will partner with design, analytics, and client teams to craft data-driven narratives that shape activation plans, while writing compelling stories and guiding research interpretation. The role requires 3+ years marketing experience and a passion for retail dynamics.

Qualifications

• 3+ years of marketing experience, preferably in a Strategy or Planning role.
• Strong understanding of shopper marketing and retailer dynamics.
• Familiarity with retailer ecosystems and execution tactics.
• Ability to uncover consumer insights and conduct qualitative/quantitative research.
• Love for explaining the 'why' behind decisions.
• Proven multitasking ability under tight deadlines and a growth mindset.
• Proficiency with PowerPoint and Google Suite is advantageous.

Responsibilities

• Deep research and exploration of consumer, shopper, category and retail industry against client briefs.
• Development of data-driven strategy for shopper marketing and category re-invention briefs.
• Write compelling stories that contextualize data and sell activation plans.
• Define shopper-centric approaches to projects and provide direction on research interpretation.
• Assist design teams in brainstorming sessions to ensure core ideas carry through to execution.
• Gain deeper understanding of retail behavior through channels as well as shopper and brand research.

Skills

Marketing experience

Shopper marketing

Strategic thinking

Presentation skills

Interpersonal skills

Research & analytics

Cross-functional collaboration

PowerPoint

Google Suite

Tools

PowerPoint

Google Suite

Job description

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows. Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.

As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Roles and Responsibilities

Within the WPP Unite structure Barrows is looking for a Strategy Manager to join our dynamic team. Strategists are at the core of everything we do. They ground our most complex projects, turning research and data into actionable insights then translating how that comes to life across the commerce journey. Equally analytical and creative, they have a love for solving problems in new and exciting ways. They are logical, methodical and measured with their approach, always with a story rooted in insights. Did someone say story? On the flip side, our strategists are our hero storytellers- they’re passionate about the when and why, bringing this to life through communications and big idea thinking.

They have a passion for getting inside the mind of the shopper (whether online, in-store or just about anywhere else) to inform the strategies we bring to life.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Deep research and exploration of consumer, shopper, category and retail industry against client briefs both with access to proprietary research tools and web-based scholarly and trend reports
• Development of data-driven strategy for shopper marketing and category re-invention briefs
• Write compelling stories that contextualize data and sell our activation plans, creative ideas and design thinking to key clients
• Define shopper-centric approaches to projects, providing direction on research interpretation, meaning and application
• Assist design teams in brainstorming sessions when necessary, to ensure the core ideas are drawn through to execution
• Gaining deeper understanding of retail behavior through channel, as well as shopper and brand research

Qualifications

• 3+ years of marketing experience, preferably in a Strategy or Planning role
• Strong understanding of shopper marketing, retailer dynamics and execution
• Familiarity with retailer ecosystems and shopper marketing execution tactics
• Sound understanding of consumer insights, and qualitative/quantitative research
• A love for uncovering ‘the why’ behind every turn
• Proven ability to multitask in a tight deadline environment, performing well under pressure
• A hunger for growth and infinite curiosity that fuels continuous learning
• Proficiency in PowerPoint and Google Suite would be advantageous
• Genuine love for the retail industry, and a passion for understanding why and how people shop
• Comfortable working with clients and cross functional teams
• Strong interpersonal skills, with an ability to build relationships and take feedback from all parties (internally and externally)
• Strong presentation, persuasion and sales skills
• Ability to work in the office 3 days a week.

Salary and Benefits

The salary range for this role is $75,000- $115,000

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options