Strategy Lead

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

BBH in New York seeks a Strategy Lead to anchor the agency’s strategic thinking, partnering with award-winning creatives and collaborating across departments. You will drive brand strategy, guide the performance agenda with clients, and mentor teams to deliver groundbreaking work.

The role requires broad knowledge of business, marketing, and brands, plus a passion for differentiated, impactful ideas. BBH operates a 4-day on-site schedule at 375 Hudson Street, fostering a culture of courage,

Qualifications

• 15+ years of relatable experience, preferably in a creative agency setting.
• Proven track record of delivering creatively inspiring, business-driving briefs.
• Passion for creativity and knowing what great ideas look like.
• Mastery of key strategic concepts and frameworks.
• Advanced understanding of qualitative + quantitative research methodologies.

Responsibilities

• Lead the link between commerce and creativity, directing brand and communications with senior partners.
• Be deeply knowledgeable about businesses, marketing, and brands and how growth occurs.
• Provide a transformational point of view on creative business problem solving and push for innovative outputs.
• Lead the performance agenda with clients and align on commercial impact across projects.
• Set long-term strategic brand architecture for major clients and elevate BBH’s credibility.

Skills

Strategic thinking

Leadership

Presentation skills

Mentoring

Client relationships

Cross-functional teamwork

Creative industry knowledge

Digital & branding fluency

Tools

Google apps

Job description

Company description

Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore, and Shanghai. Our first ad for Levi’s showed a black sheep travelling in the opposite direction to a flock of white ones. That’s where we got our logo and our guiding philosophy: when the world zigs, zag. Why? Because it’s easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference.

Our goal is a simple one: make the best work in the world. That’s where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different.

https://www.bartleboglehegarty.com

Overview

“Our objective is effectiveness, our strategy is creativity” - John Bartle, Sir Nigel Bogle & Sir John Hegarty

As a Strategy Leadat BBH, you are an inclusive leader at the core of the agency’s foundational legacy, setting the highest standard in exceptional strategic thinking that answers client business problems. While managing multiple projects, running pitches and inspirational presentations, you are evolving the discipline in close partnership with our award-winning creatives and collaborating effectively with all departments. You manage with empathy, empowerment, and intelligence.

Responsibilities

Business and Marketing

• You’re responsible for the link between commerce and creativity, leading the brand and communications direction of an account in partnership with the Group Account Director and Group Creative Director
• You are deeply knowledgeable about the fundamentals of businesses, marketing, and brands
• You understand how your clients’ businesses operate, how it grows, what its drivers, barriers, opportunities, and threats look like, and how creativity can impact these
• You have a transformational point of view on creative business problem-solving, with the ability to open up questions, and suggest different types of answers, pushing for different types of creative outputs
• You lead the performance agenda with the client, ensuring that there is a shared understanding of the need to put commercial performance at the heart of every project
• You help position the agency against the most upstream projects, ensuring that our credibility is recognized beyond advertising actively seeking opportunities to broaden our scope
• You set the long-term strategic brand architecture for the agency’s largest clients: Lead the agenda, ensure BBH stays on the front foot and always champions the best and brightest thinking, and challenge the status quo when necessary

Strategic Craft and the Work

• You set the bar for the entire agency on how rigorous, lateral, and exciting our strategic product is
• You consistently deliver game-changing strategy that has the potential to transform clients’ businesses
• Beyond the day-to-day of the next creative brief, you have experience in up-stream brand positioning work that sets the vision for the business for 5-10 years to come
• You constantly coach yourself and those around you to make bigger leaps of imagination, backing them up in evermore rigorous ways
• You reinvent and simplify how you and your team approach problems to ensure we get to different outcomes
• You inject irreverence into every project and process, giving those around you permission to experiment in new ways while you provide them a safety net
• You are highly respected among creatives and CDs and are looked to for clarity and guidance
• You’re adept at pushing the work and helping your juniors to do the same
• You partner with your CD and your juniors to deliver inspirational briefs and briefings and then guide the work through the process and into the world
• You rapidly hone in on the creative spark that will unlock growth, and you’re unwavering in your commitment to delivering the most impactful work
• You’re never satisfied with “good” and always look for ways we can push our work to be great
• You are an inspirational presenter who can go head-to-head with the most senior of clients

Culture and People

• You set the bar for a “good & nice” culture, building a sense of safety & security for those around you to be their best, most creative, vulnerable and risk‑taking black sheep selves.
• You continually optimize our process and look for new ways to make us better and faster
• You are a model for the behavior and rigor we want to see in others
• You look to off‑set your own biases by welcoming different perspectives
• You’re able to enthuse, motivate, and mentor those around you to do their best work
• You’re more than a manager; you are a true leader of both people and projects

BBH works a 4 day/week on-site schedule at our 375 Hudson Street location

Qualifications

• 15+ years of relatable experience, preferably in a creative agency setting
• Experience working on clients in the CPG, Fashion & Beauty, and/or Spirits industry is a plus
• You can demonstrate a proven track record of delivering creatively inspiring, business-driving briefs
• A passion for creativity- wanting to make ideas great because you know what great ideas look and feel like
• Mastery of key strategic concepts and frameworks
• Advanced understanding of qualitative + quantitative research methodologies, Google apps and technical software is a plus

BBH works a 4 day/week on-site schedule at our 375 Hudson Street location

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/28/2026.