Strategy Intern

AdFed Minnesota; Minneapolis (MN); On-site; USD 23,000 - 32,000; Full time

Benefits offered by this job

Sick time accrual

Job summary

Broadhead is seeking a Strategy Intern in Minneapolis. The role focuses on researching and connecting insights to inform brand and content strategy. You will collaborate with cross-functional teams and contribute to creative briefs and messaging matrices.

This paid internship runs September–December 2026, with an option to be considered for a full-time role after the internship. Expect in-person work at the Minneapolis office and a 40-hour week at $20/hour, with Sick Time accruals and a path to

Qualifications

• Strong research skills and analytical mindset.
• Excellent storytelling abilities and ability to connect insights from multiple sources.
• Proactive with an interest in brand and content strategy.
• Comfortable with AI tools and platforms.

Responsibilities

• Conduct secondary and primary research to uncover actionable insights.
• Analyze brands/products to develop competitive analyses.
• Transform findings into overviews that inform strategy.
• Collaborate on strategic briefs to guide creative teams.
• Support content strategy with messaging and positioning matrices.
• Build custom GPTs to support teams.
• Advocate for brand and audience resonance.

Skills

Research skills

Storytelling

AI tools

Cross-functional collaboration

Analytical mindset

Tools

AI platforms

Job description

The Strategy Intern is naturally curious and has a strategic mindset. They are avid explorers of information and know how to connect the dots across information sources. The Strategy Intern is proactive, intuitive and an excellent storyteller with strong research skills and an analytical mindset.

What You’ll Do

• Conduct secondary and primary research to uncover actionable insights
• Analyze and monitor brands/products to develop competitive analyses
• Transform research findings into interesting, inspiring and meaningful overviews
• Collaborate on strategic briefs to guide creative teams in delivering impactful campaigns
• Support content strategy in building messaging and positioning matrices
• Work in true collaboration with the strategy team and cross-functional teams (creative, media, social, public relations, etc.)
• Build custom GPTs and utilize AI platforms to support their team(s)
• Advocate for both the brand and the target audience to ensure resonance and relevance
• Adapt to the evolving needs of the agency and contribute to a variety of projects

Traits For Success

• Genuine interest in brand strategy, content strategy, consumer insights, brand planning and creative problem-solving
• Fundamental understanding of and practical experience with qualitative and quantitative research
• Ability to organize and manage multiple projects and deadlines with a keen attention to detail.
• Insatiable curiosity and a drive to dig deeper and ask “why”
• Proficient and proactive with AI tools
• Experience with and interest in social science (anthropology, sociology, etc.)
• Experience with and interest in research and design frameworks (human centered design, design thinking, IDC, etc.)
• Self-confidence without ego
• Well-organized, detail-oriented, with demonstrated multi-tasking skills and the ability to work well under tight deadlines
• Comfortable presenting insights and strategies to internal and client teams
• An innate ability to balance creative thinking (right-brain) with analytical rigor (left-brain)
• Natural enthusiasm to making the whole room smarter, not to pump up your own ego

Compensation Details

• This is a paid internship: $20/hour for approximately 40 hours per week in-person at our Minneapolis office
• Interns will earn Sick and Safe Time in accruals based on hours worked
• The internship is planned to run from September – December 2026. The Strategy Intern will be considered for a full-time job at broadhead at the conclusion of the internship.

We are an equal opportunity employer. Candidates must be authorized to work in the United States without current or future employer sponsorship.