Strategy and Operations Senior Associate, Retail Performance Search+, GTM

Google LLC; New York (NY); On-site; USD 124,000 - 177,000; Full time

Job summary

Google LLC is seeking a Go‑To‑Market Operations leader to accelerate LCS Search+ business growth across the Americas. The role focuses on omnichannel, online-to-offline and customer lifecycle products, partnering with global product solutions teams to ensure success with omnichannel and O2O offerings.

You will be the go‑to expert on Omni and O2O products for ALCS sales, activating local ads and creating scalable processes to support growth. Individual pay aligns with experience and education.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Responsibilities

• Develop GTM strategy and work across all markets in the Americas ensuring our strategy accounts for "nuance by market" while capturing social, search and shopping budgets effectively.
• Oversee sales pipeline and ensure we have a scaled operation to grow new product offerings.
• Partner on scaling the excellence around our Retail and Shopping strategy and apply best practices to ensure offerings are up to par.
• Activate ALCS sales, driving retail/shopping messaging and creating different ways to activate customers, establish a "Retail/Commerce Campfire" and community cadence.
• Work with Performance specialists and sales teams to ensure best practices on feed health and tagging (NVR) to measure and attribute omnichannel solutions across our product portfolio.

Skills

Retail advertising experience

Omnichannel understanding

Communication with advertisers

Measurement expertise

Customer segmentation

Education

Bachelor's degree or equivalent practical experience

Job description

For United States Applicants:

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

For Canadian applicants: This posting is for an existing vacancy.

Google utilizes AI tools to assist in assessing candidates in our hiring processes.

For Brazil applicants: Please submit your resume in English - we can only consider applications submitted in this language.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications:

• Experience with Retail or Search advertising products, digital shopping strategy, or the broader media ecosystem.
• Experience with performance-focused or retail advertisers evolving, selling or competing against retail offerings at major platforms.
• Understanding the evolution of our shopping products, omnichannel and local ad offerings, and technical expertise in tagging, feeds and measurement solutions.
• Ability to communicate with retail advertisers/partners to help maximize the Google Shopping and Search product suite.
• Ability to build and activate customer segmentations, lead lists and drive operational excellence.
• Ability to establish scaled processes to support growth of new product offerings.

About the job

The Go-to-Market Operations (GTM) team ensures that Google's complex and ever- evolving ads business runs smoothly. We are instrumental in setting the go-to-market strategy and guiding flawless execution and operations against the strategy. We stay focused on aligning the highest-level company priorities with strong day-to-day operations, while also helping to evolve early stage ideas into future-growth initiatives. We have teams embedded in each of the major Ads business areas, and global teams that work across the business areas. Team members are self-starters, analytical and strategic with a pragmatic sense of how to get things done.

This role sits within the Product GTM Team, tasked with accelerating LCS Search+ business growth across the region via the development and adoption of products, tools, and program best practices. As the AMER Search Go To Market Retail Performance Lead, you will go deep with our Retail Customers on omnichannel, NCA, Online to Offline and Customer Lifecycle Products.

You will work closely with the Retail Performance Specialist Organization and our Global Product Solutions teams to help ensure our customers are set up for success with our Omnichannel and Online to Offline suite of products. You will be the go-to expert on Omni and O2O products for ALCS sales, tasked with activating local ads, omnichannel, and New Customer Acquisition products.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Canada: $126000 - $129000 (CAD) + 15% bonus target + equity + benefits

US: $124000 - $177000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google .

Responsibilities

• Develop GTM strategy and work across all markets in the Americas ensuring our strategy accounts for "nuance by market" while capturing social, search and shopping budgets effectively.
• Oversee sales pipeline and ensure we have a scaled operation to grow new product offerings.
• Partner on scaling the excellence around our Retail and Shopping strategy and apply best practices to ensure offerings are up to par.
• Activate ALCS sales, driving retail/shopping messaging and creating different ways to activate customers, establish a "Retail/Commerce Campfire" and community cadence.
• Work with Performance specialists and sales teams to ensure best practices on feed health and tagging (NVR) to measure and attribute omnichannel solutions across our product portfolio.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.