Strategy & Analytics Lead

Create Wellness, Inc.; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Equity

Paid time off

Hybrid work model

Job summary

Create Wellness is hiring a Strategy & Analytics Lead in New York to synthesize quantitative and qualitative data, guiding product roadmap and marketing personas. Reporting to the Head of Data, you will turn complex questions into actionable narratives.

You’ll partner with Marketing, R&D, Ops, and Leadership, decide the best methods, and build always-on insights programs including surveys and NPS. Strong SQL and BI tool experience are expected, with equity as part of the compensation.

Qualifications

• Strong SQL and analytics background with ability to turn data into insights.
• Experience designing and running surveys and qualitative studies.
• Proven ability to tell a clear data-driven narrative for diverse audiences.
• Comfortable partnering with Marketing, R&D, Ops and Leadership.
• Experience with first-party data and customer feedback loops is a plus.

Responsibilities

• Partner with Marketing, R&D, Ops, and Leadership to scope and prioritize business questions.
• Decide methods to answer questions and execute analyses, surveys, or interviews.
• Be a power user of our BI tools (Omni/Looker) to explore data.
• Translate data and customer input into clear, decision-ready narratives.
• Own and improve always-on consumer insights programs like surveys and NPS.
• Surface trends and insights across the organization, even from unstructured data.
• Collaborate across teams to inform product and marketing decisions.

Skills

SQL

Quantitative analysis

Qualitative research

Data storytelling

Stakeholder collaboration

Tools

Omni

Looker

Job description

About the job

Create is hiring a Strategy & Analytics Lead to join our growing team, reporting to the Head of Data. This will be a critical and cross-functional role, synthesizing quantitative and qualitative data to answer the highest leverage questions we have as a business. The ideal candidate can get to the why behind the question and is resourceful in figuring out the how. From informing our product innovation roadmap to developing customer personas for marketing, your work will directly shape how Create makes its biggest decisions.

What You’ll Do:

• Partner directly with Marketing, R&D, Ops, and Leadership to scope and prioritize business questions
• Decide the best way to answer each question, and go do it: quantitative analysis, a survey, a customer interview, or a mix
• Be a power user of our BI tool (Omni) as the toolkit to navigate our first party data with ease
• Turn first-party data and direct customer input into clear, decision-ready and actionable narratives
• Connect dots across the functional spectrum, proactively surfacing questions or trends not on anyone’s radar

Own our consumer insights function

• Own and continuously improve our always-on survey programs — from post-purchase to NPS
• Design and run ad hoc qualitative research as needed: customer interviews, panel studies, one-off surveys
• Extract signal from unstructured sources like product reviews and CX conversations, and develop a repeatable way to turn that into structured, decision-ready intelligence
• Strong strategic problem solver: you can take an ambiguous, high-stakes business question and figure out how to actually answer it
• Proficient in SQL and a modern BI tool (Omni or Looker experience is a strong plus) as the baseline toolkit
• Experience designing and running primary research: surveys and customer interviews is a strong plus
• Comfortable owning always-on programs (not just projects), e.g., NPS and post-purchase surveys
• Experience with unstructured data analysis (reviews, NPS verbatims, CX transcripts)
• Exceptional communicator who can translate data and direct customer input into a clear narrative for any audience
• Thrives in ambiguity and building from a blank slate
• DBT or backend data engineering experience is a bonus, but not required
• Competitive compensation including salary and equity
• Fully-paid health, dental, and vision insurance
• Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You’ll Love Working Here:

At Create Wellness, we’re building a category-defining wellness brand that helps people feel their best every day. You’ll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.