Strategist

Publicis Groupe; Providence, New York (RI, NY); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Strategist skilled in CRM and Experience marketing. This role involves leading strategy discussions, managing product lines, and collaborating with creative and analytics teams to drive client success. Ideal candidates will have agency experience and a strong understanding of digital marketing.

Qualifications

• 2+ years of experience in an agency or marketing environment.
• Experience in CRM or digital marketing strategy.

Responsibilities

• Lead strategic and program recommendation conversations with clients.
• Collaborate with Data Analytics teams for program optimization.
• Develop program creative briefs and provide strategic oversight.

Skills

CRM

Experience Marketing

Communication

Job description

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

We are looking for a Strategist who is adept in CRM and Experience marketing with the ability to lead internal and external strategy discussions. This role will manage multiple product lines and go-to-market executions. The ability to identify strategic nuances for each brand/product line and direct creative, tech, and analytics teams will play a central role in client success.

Responsibilities

• Lead strategic & program recommendation conversations with the client and provide oversight on day-to-day strategic and creative needs.
• Work closely with Data Analytics teams to identify new program optimization and testing opportunities.
• Collaborate with manager in the development of additional growth opportunities.
• Develop program creative briefs and provide strategic oversight on creative development and defend strategy or work, as needed.
• Identify additional cross-channel messaging opportunities.

Qualifications

• 2+ years of experience at an agency or within an advertising or marketing environment.
• CRM or digital marketing strategy experience.
• Telecom and/or tech brand experience, especially is a plus.
• A self-starter who is competent in independent settings and can manage multiple priorities in a fast-moving environment.
• Excellent research, written, and oral communication skills.