Strategic Tech PR Director

Burson Group; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Benefits package

Hybrid work model

Mentorship programs

Job summary

Burson, part of WPP, is the global communications leader helping brands build reputations through innovative technology storytelling and strategic counsel. As part of the US Technology practice, you will guide senior clients and cross-functional teams to deliver integrated communications programs across product launches and AI-driven experiences.

You’ll partner with product, marketing, trust and safety, legal and analytics stakeholders to shape narratives, manage reputational risk and drive

Qualifications

• 6–8 years of experience in public relations or strategic communications.
• Demonstrated experience leading major account workstreams and serving as a trusted client counselor.
• Strong experience developing and leading integrated communications programs for consumer-facing technology products, services, features or launches.
• Experience across technology sectors such as consumer technology, AI and emerging technologies, digital platforms and services, consumer electronics, gaming, automotive technology or semiconductors.
• Demonstrated ability to translate complex technology and product information into clear, compelling narratives.
• Strong experience with product communications and launches, including positioning, messaging, earned media strategy and integrated campaign planning.

Responsibilities

• Serve as a strategic counselor to clients, building trusted relationships with senior stakeholders.
• Lead significant client relationships and account workstreams, setting priorities and ensuring high-quality work.
• Develop and lead integrated communications strategies for technology products, features and innovations.
• Translate complex technologies into compelling narratives for consumers and media.
• Lead product and feature launch communications from planning through post-launch storytelling.
• Bring a 360-degree communications mindset across earned, social, influencer, owned and paid channels.

Skills

Strategic counseling

Client relationship management

Integrated communications

Media relations

Product communications

AI technology understanding

Cross-functional leadership

Public relations

Job description

Burson, part of WPP, is the global communications leader helping brands build reputations through innovative technology storytelling and strategic counsel. As part of the US Technology practice, you will guide senior clients and cross-functional teams to deliver integrated communications programs across product launches and AI-driven experiences.

You’ll partner with product, marketing, trust and safety, legal and analytics stakeholders to shape narratives, manage reputational risk and drive