Strategic Student Program: Digital Marketing Strategy Intern (CMMK, Spring 2027)

Siemens AG; St. Louis, Northern (MO, KY); Hybrid; USD 25,000 - 69,000; Full time

Benefits offered by this job

Mentorship from senior engineers

Individual career development planning

Networking with our global leaders

Professional and technical workshops

Leadership opportunities

Paid volunteer time off

Employee discounts at our top customer

Job summary

Siemens Industry Software Inc. is seeking a Digital Marketing Strategy Intern in the United States to explore how modern marketing campaigns are built, measured, and optimized. You will support audience strategies, campaign planning, and reporting across multiple channels.

The role offers hands-on exposure to ABM, journey mapping, and omnichannel marketing in a fast-paced global organization with mentorship and opportunities for growth.

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Analytics, Digital Media, Communications, or related field.

Responsibilities

• Support development of audience and targeting strategies for digital marketing campaigns.
• Assist with market research, persona development, and audience analysis.
• Help gather, organize, and analyze campaign performance data across multiple marketing channels.
• Contribute to development of campaign recommendations and strategic planning documents.
• Support testing initiatives and help identify opportunities for campaign optimization.
• Assist in documenting customer journeys and mapping engagement opportunities across the buyer lifecycle.
• Help build presentations, reports, dashboards, and performance summaries for stakeholders.
• Collaborate with cross‑functional teams including campaign execution, analytics, sales, content marketing, and product marketing.
• Research emerging digital marketing trends, technologies, and best practices and share findings with the team.
• Participate in team meetings, strategy discussions, and project planning activities.
• Support special projects related to audience development, channel strategy, marketing operations, and campaign innovation.

Skills

Strong communication skills

Analytical thinking

Team collaboration

Education

Bachelor's or Master's in Marketing/related field

Tools

PowerPoint

Excel

Teams

Power BI

Job description

Job Family: Software

Req ID: 520124

Siemens Industry Software Inc.

Strategic Student Program (SSP)

Discover your career with us at Siemens Industry Software!

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start‑up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking and focuses on growth, so our people, our business, and our customers can achieve their full potential.

We’re currently recruiting students for our Spring 2027 Strategic Student Program. Our intern and co‑op positions will allow you to find a career path that most inspires you. Here, you will apply your education to solve real‑world problems and turn theory into practice. At Siemens, our goal is to empower our students to become the next leaders of our company.

Baseline Requirements:

• Currently enrolled as a university student (undergraduate or graduate) in their Sophomore year or above.

• Minimum 3.0 GPA

• Available to work Part‑time starting Spring 2027

• Authorized to work in the United States without the need for current or future sponsorship by the company

• Remote – Based in the United States

Perks:

• Potential for full‑time offers after university graduation and completion of the program

• Mentorship from senior engineers

• Individual career development planning

• Networking with our global leaders

• Professional and technical workshops

• Leadership opportunities

• Energetic student community

• Paid volunteer time off

• Employee discounts at our top customer sites

For more information regarding our Early Career programs and the Strategic Student Program please visit our website: Student Programs and Early Careers (https://www.sw.siemens.com/en-US/careers/student-programs-and-early-careers/)

Digital Marketing Strategy Intern

Curious about how modern digital marketing campaigns are built, measured, and optimized?

At Siemens Digital Industries, you'll join the Execution Strategy team, a group responsible for helping shape how marketing programs are planned, targeted, measured, and continuously improved. This internship provides hands‑on exposure to the strategic side of digital marketing, giving you the opportunity to work alongside experienced marketers and learn how large‑scale B2B marketing programs come to life.

As a Digital Marketing Strategy Intern, you will support the development of audience strategies, campaign planning, channel recommendations, reporting, and performance analysis across a variety of marketing programs. This is a unique opportunity to gain experience with modern marketing practices such as customer journey planning, audience segmentation, omnichannel engagement, and data‑driven decision making.

You will collaborate with marketing strategists, campaign managers, sales teams, analytics specialists, and content teams while learning how digital marketing supports business growth. If you enjoy solving problems, analyzing data, identifying trends, and turning insights into action, this internship will provide valuable real‑world experience.

No prior full‑time marketing experience is required. We are looking for individuals who are eager to learn, ask questions, think critically, and contribute to a fast‑paced marketing organization.

Key Responsibilities

• Support the development of audience and targeting strategies for digital marketing campaigns.

• Assist with market research, industry research, persona development, and audience analysis.

• Help gather, organize, and analyze campaign performance data across multiple marketing channels.

• Contribute to the development of campaign recommendations and strategic planning documents.

• Support testing initiatives and help identify opportunities for campaign optimization.

• Assist in documenting customer journeys and mapping engagement opportunities across the buyer lifecycle.

• Help build presentations, reports, dashboards, and performance summaries for stakeholders.

• Collaborate with cross‑functional teams including campaign execution, analytics, sales, content marketing, and product marketing.

• Research emerging digital marketing trends, technologies, and best practices and share findings with the team.

• Participate in team meetings, strategy discussions, and project planning activities.

• Support special projects related to audience development, channel strategy, marketing operations, and campaign innovation.

What You’ll Learn

Throughout this internship, you will gain exposure to:

• Digital marketing strategy and planning

• Account‑Based Marketing (ABM)

• Audience segmentation and targeting

• Customer journey mapping

• Marketing analytics and reporting

• Campaign measurement and optimization

• Omnichannel marketing approaches

• B2B demand generation strategies

• Cross‑functional collaboration within a global marketing organization

• AI and emerging marketing technologies

Required Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, Analytics, Digital Media, Journalism, Economics, or a related field.

• Expected graduation date within the next 12-24 months.

• Strong interest in digital marketing, marketing strategy, business growth, or customer engagement.

• Excellent written and verbal communication skills.

• Strong organizational skills and attention to detail.

• Ability to analyze information, identify patterns, and communicate insights effectively.

• Comfortable working both independently and collaboratively in a team environment.

• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Teams.

• Eagerness to learn new technologies, tools, and marketing concepts.

Preferred Qualifications

• Coursework in marketing, advertising, business analytics, communications, economics, or related disciplines.

• Experience through student organizations, coursework, academic projects, internships, campus leadership, or volunteer work.

• Basic understanding of digital marketing channels such as email, social media, search, content marketing, or paid media.

• Familiarity with data analysis, dashboards, or reporting tools.

• Experience using Microsoft Copilot, Power BI, Excel, Tableau, or similar analytical tools.

• Interest in AI, marketing technology, customer insights, or marketing innovation.

• Experience presenting findings or recommendations to a group through coursework or extracurricular activities.

What Makes Someone Successful in This Role

• Intellectual curiosity and a desire to understand how marketing drives business outcomes.

• Strong problem‑solving and critical‑thinking skills.

• Willingness to ask questions, learn quickly, and adapt to new challenges.

• Passion for data‑driven decision making.

• Ability to balance creativity with analytical thinking.

• Positive attitude and collaborative mindset.

• Desire to continuously improve processes and uncover new opportunities.

Working Conditions

• Remote‑friendly work environment.

• Flexible scheduling aligned with academic commitments.

The hourly range for this position is $18.00 to $50.00. Siemens offers a variety of health and wellness benefits to employees. The actual compensation offered is based