Strategic Social Media Lead — Defense & Public Affairs

TLN Worldwide Enterprises Inc; San Diego (CA); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

TLN Worldwide Enterprises Inc. leads CNSP’s force-wide social media strategy, producing high-quality public-facing campaigns and advising Navy leaders. It coordinates with UPARs and oversees analytics to strengthen reach, engagement, and message consistency.

The role requires transforming narratives into posts, infographics, and video concepts while ensuring Navy OPSEC standards. Candidates should meet education/experience requirements and hold a Secret Clearance, with strong advisory and

Qualifikationen

• Bachelor’s degree or four years of relevant professional experience.
• Demonstrated enterprise social media planning, editorial quality control, visual communication, public-facing content development and analytics capabilities.
• Ability to advise senior stakeholders, deliver formal training, manage competing campaigns and respond to rapid-turn deadlines.
• Strong understanding of social platform operations and disciplined handling of approval/OPSEC requirements.
• Secret Security Clearance required.

Aufgaben

• Develop and manage integrated social media strategies and campaign plans consistent with CNSP, Pacific Fleet and Navy communication priorities.
• Turn approved public affairs narratives into effective posts, captions, infographics, visual stories and short-form video concepts for approved platforms.
• Edit, proofread, fact-check and quality-control all draft social content for Navy editorial standards and OPSEC; present drafts to the PAO for final review and release approval.
• Provide authoritative social media guidance, including account establishment, verification, access recovery, platform security and troubleshooting, to afloat and ashore units and Unit Public Affairs Representatives (UPARs).
• Develop and deliver social media policy, digital safety, best-practice and OPSEC briefings for prospective commanding officers, executive officers and command leadership.
• Coordinate with Navy Mass Communication Specialists, Public Affairs Officers and the web/multimedia teams to capture field content and synchronize messaging.
• Analyze channel and campaign analytics, audiences, performance indicators and sentiment; provide recommendations and performance reporting.
• Maintain organized archives of approved social media assets, campaign records and version-controlled content.

Kenntnisse

Social media planning

Editorial quality control

Public-facing content development

Analytics & reporting

Stakeholder advisory

Staff training

Campaign management

OPSEC compliance

Ausbildung

Bachelor's degree or equivalent experience

Jobbeschreibung

TLN Worldwide Enterprises Inc. leads CNSP’s force-wide social media strategy, producing high-quality public-facing campaigns and advising Navy leaders. It coordinates with UPARs and oversees analytics to strengthen reach, engagement, and message consistency.

The role requires transforming narratives into posts, infographics, and video concepts while ensuring Navy OPSEC standards. Candidates should meet education/experience requirements and hold a Secret Clearance, with strong advisory and